Director of Brand and Marketing Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $350k - $375k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Google Fiber

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

📡 Telecommunications

Telecommunications • Internet

Google Fiber is a high-speed internet service provider and a subsidiary of Alphabet Inc. , offering fiber optic communication services to select areas in the United States. As an integral part of Google's suite of products and services, Google Fiber aims to provide fast and reliable internet connections to enhance user experience across digital platforms.

📋 Description

• Lead the Brand organization and architect brand, growth and communications strategies • Lead a multidisciplinary team to operationalize brand initiatives across the organization • Craft and evolve gFiber’s brand narrative and visual identity system • Ensure the brand story is delivered across customer communications, website, e-commerce, digital platforms, sales, direct mail and email • Guide strategists, analysts, lawyers and communications specialists in developing marketing and competitive claims • Direct creative production across video, digital, out-of-home and direct mail, managing budgets, internal teams and vendors • Advise on media planning, media mix and sponsorships • Establish brand governance and safeguard strategic consistency • Manage press, public relations, social media and influencer channels • Execute marketing plans to drive residential and commercial customer growth • Determine go-to-market strategies for existing, expansion and innovative product markets • Direct enterprise growth strategies and product roadmaps using consumer research, insights and data • Oversee product marketing, positioning, messaging and commercialization strategies • Drive awareness and consideration in incumbent, acquired and expansion markets • Evolve and execute quantitative and qualitative brand and consumer insights research • Drive innovation and growth impact through social media • Establish internal and external influencer strategy • Support digital-first brand principles and the gFiber App • Build organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy • Lead press, public relations and executive communication strategies • Develop high-stakes communications, presentations and creative assets while mitigating risks and identifying exposure opportunities • Lead a cross-functional communications task force • Increase productivity and efficiency across production, agency and spending categories • Align Marketing, Product, Finance, Engineering and Legal on brand and communication initiatives • Lead a team of 20+ employed and contracted marketing professionals and multiple agencies • Report to the Chief Growth Officer and engage directly with the CEO, COO and Chief Product and Technology Officers

🎯 Requirements

• Bachelor’s degree or equivalent practical experience • 10 years of progressive leadership experience in brand strategy, product marketing, growth marketing, communications or a related field for a consumer product, B2C technology or B2C telecommunications company • Demonstrated ability to drive consensus and execute complex programs in a highly ambiguous, fast-moving environment • Demonstrated experience operating at an executive level, with a track record of driving strategic outcomes through direct engagement with C-suite leadership • MBA or a Master’s degree in a related field preferred • 7 years marketing experience in a consumer enterprise with a recurring revenue business model preferred • Business line leadership with a proven track record of customer growth or P&L responsibility preferred • Demonstrated fluency in digital marketing preferred • Experience in consumer product positioning, marketing, and/or packaging preferred • Experience in both B2C and B2B environments preferred • Prefer candidate who lives in one of gFiber serviceable metro areas

🏖️ Benefits

• Bonus • Benefits • Equal opportunity employment • Accessible, inclusive workplace • Applicant accommodations and confidential accommodations support