Senior Digital Marketing, Content Systems Strategist

🕒 August 21

🗽 New York, Massachusetts – Remote

🗽 New York – Remote 🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Translate digital strategy into connected content systems across web, social and CEO platforms • Apply audience needs, platform roles, content criteria and success metrics to guide storytelling • Translate business priorities into content series, creative briefs, platform-native formats and integrated content plans • Identify and build repeatable storytelling models across energy, innovation, culture and executive thought leadership themes • Shape strategic briefs for internal teams and agency partners • Pressure-test creative ideas against audience needs, platform behavior, brand standards and business priorities • Write, edit and elevate brand storytelling, campaigns, thought leadership and channel-specific copy • Review and strengthen content for clarity, quality, consistency and platform fit • Support quality management and oversight across CEO and brand platforms • Help establish content standards and decision frameworks • Partner with stakeholders on high-visibility content requiring judgment, editorial discipline and senior stakeholder alignment • Interpret performance data, audience behavior, competitive signals and platform trends • Leverage AI-driven discovery insights to improve content structure, visibility and authority • Prepare executive-level insights and presentations • Align agencies and internal teams around high-impact priorities across web, social, CEO and campaign activity • Partner across global Communications, Brand, Marketing, Digital Technology and business teams • Manage agency partners as strategic collaborators and ensure alignment with brand, business and performance goals

🎯 Requirements

• 12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications • Both in-house and agency experience strongly preferred • Experience leading digital marketing or content strategy for a global brand • Fortune 500 or start-up experience strongly preferred • Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred • Bachelor’s degree required • MBA or relevant advanced degree preferred • Strong judgment and decision-making in high-visibility, fast-moving environments • Ability to translate digital strategy into connected content systems across complex, multi-channel ecosystems • Executive presence and experience supporting senior leader engagement and influencing cross-functional, global teams • Clear, confident, influential written and verbal communication skills • Deep understanding of digital platforms, ecosystems and evolving AI-driven discovery trends • Data-driven, analytical mindset • Exceptional editorial judgment and ability to apply and uphold brand voice at scale • Sharp creative eye for bold, fresh, on-brand creative • Ability to manage multiple strategic and creative workstreams • Ability to move fluidly from strategy to execution • Proactive, detail-oriented mindset with deep curiosity • Ability to work in a fast-moving team environment with pivots and rapidly changing inputs • Curiosity and early testing of AI technologies, tools and new ways of working • Experience managing agency partners • Legally authorized to work in the United States • Successful completion of a drug screen, as applicable

🏖️ Benefits

• Professional development • Challenging careers • Competitive compensation • Discretionary annual bonus • Medical coverage • Dental coverage • Vision coverage • Prescription drug coverage • Health Coach from GE Vernova, a 24/7 nurse-based resource • Employee Assistance Program with 24/7 confidential assessment, counseling and referral services • GE Vernova Retirement Savings Plan • Tax-advantaged 401(k) savings opportunity with company matching contributions • Company retirement contributions • Fidelity resources and financial planning consultants • Tuition assistance • Adoption assistance • Paid parental leave • Disability benefits • Life insurance • 12 paid holidays • Permissive time off • Relocation assistance