Senior Digital Marketing, Content Systems Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Translate digital strategy into connected content systems across web, social and CEO platforms • Apply audience needs, platform roles, content criteria and success metrics to guide storytelling • Translate business priorities into content series, creative briefs, platform-native formats and integrated content plans • Identify and build repeatable storytelling models across future of energy, innovation, culture and executive thought leadership • Shape strategic briefs for internal teams and agency partners • Pressure-test creative ideas against audience needs, platform behavior, brand standards and business priorities • Write, edit and elevate brand storytelling, campaigns, thought leadership and channel-specific copy • Review and strengthen content for clarity, quality, consistency and platform fit • Support quality management and oversight across CEO and brand platforms • Help establish content standards and decision frameworks • Partner on high-visibility content requiring judgment, editorial discipline and senior stakeholder alignment • Interpret performance data, audience behavior, competitive signals and platform trends • Leverage AI-driven discovery insights to improve content structure, visibility and authority • Prepare executive-level insights and presentations • Align agencies and internal teams around high-impact priorities across web, social, CEO and campaign activity • Partner across global Communications, Brand, Marketing, Digital Technology and business teams • Manage agency partners as strategic collaborators and ensure alignment with brand, business and performance goals

🎯 Requirements

• 12+ years of experience in digital marketing strategy, brand strategy, content strategy or integrated communications • In-house and agency experience strongly preferred • Experience leading digital marketing or content strategy for a global brand • Fortune 500 or start-up experience strongly preferred • Agency or consulting-side experience supporting enterprise brands, executive visibility, corporate reputation or integrated digital campaigns preferred • Bachelor’s degree required • MBA or relevant advanced degree preferred • Strong judgment and decision-making in high-visibility, fast-moving environments • Ability to translate digital strategy into connected content systems across complex, multi-channel ecosystems • Executive presence and experience supporting senior leader engagement and influencing cross-functional, global teams • Clear, confident, influential written and verbal communication skills • Deep understanding of combined digital platforms and ecosystems and evolving AI-driven discovery trends • Data-driven, analytical mindset • Exceptional editorial judgment and ability to apply and uphold brand voice at scale • Sharp creative eye for bold, fresh, on-brand creative • Ability to manage multiple strategic and creative workstreams • Ability to move from strategy to execution • Proactive, detail-oriented mindset with curiosity and desire to learn and grow • Agile and energized by fast-moving work environments • Curiosity and early testing of AI technologies, tools and new ways of working • Experience managing agency partners • Legally authorized to work in the United States

🏖️ Benefits

• Discretionary annual bonus • Medical coverage • Dental coverage • Vision coverage • Prescription drug coverage • Health Coach from GE Vernova, a 24/7 nurse-based resource • Employee Assistance Program with 24/7 confidential assessment, counseling and referral services • GE Vernova Retirement Savings Plan • Tax-advantaged 401(k) savings opportunity with company matching contributions • Company retirement contributions • Fidelity resources and financial planning consultants • Tuition assistance • Adoption assistance • Paid parental leave • Disability benefits • Life insurance • 12 paid holidays • Permissive time off • Relocation assistance