Digital Marketing Paid Media Strategist

🔥 16 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 25%

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Logical Media Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

📱 Media

📣 Marketing

Media • Marketing

Logical Media Group is a full-service digital marketing agency based in Chicago, renowned for being a premier Google Partner. Their expertise spans across paid media, including paid search and social media advertising, as well as Amazon Advertising. Additionally, they excel in search engine optimization (SEO), offering services like keyword research, onsite optimizations, and content marketing to improve organic reach. Logical Media Group also provides creative services including brand identity, web design, and conversion rate optimization. The agency is dedicated to crafting exceptional digital experiences and helping clients achieve their marketing goals through tailored strategies and innovative solutions.

📋 Description

• Serve as the subject matter expert and strategic owner of paid media performance across an assigned portfolio of clients. • Translate client business objectives into paid media strategies, KPIs, channel roles, budgets, and testing priorities. • Independently audit accounts, diagnose performance issues, and develop prioritized recommendations. • Articulate what is happening, why it is happening, and what should happen next. • Identify growth opportunities involving creative, landing pages, measurement, SEO, CRM, and other marketing channels. • Present strategy, performance, and recommendations to clients and internal teams. • Create documentation and reporting connecting campaign performance to client business objectives. • Proactively identify risks and opportunities. • Develop, implement, and continuously optimize Paid Search and Paid Social strategies, with possible Programmatic Display and other third-party platforms. • Build campaign and account structures across Search, Shopping, Performance Max, Demand Gen, and other relevant campaign types. • Develop cross-channel media plans across Google, Meta, LinkedIn, TikTok, and other platforms. • Manage budget allocation based on business objectives, marginal performance, customer acquisition economics, and channel opportunity. • Critically evaluate platform-reported performance and the relationship between attribution, incrementality, and business outcomes. • Stay current on advertising platforms, automation, and AI and turn developments into client recommendations. • Extract insights from campaign and business data, identify trends, diagnose changes, and develop recommendations. • Evaluate performance using ROAS, CAC/CPA, LTV, conversion rate, revenue, qualified leads, and pipeline. • Develop structured optimization plans. • Collaborate with analytics and measurement specialists on technical implementation or analysis. • Develop testing roadmaps based on hypotheses and business objectives. • Partner with creative teams on actionable creative recommendations. • Establish KPIs, budgets, and evaluation criteria for campaign, audience, messaging, and creative tests. • Use test results to generate learnings and determine subsequent iterations. • Collaborate with SEO, Creative, Analytics/Measurement, CRM, and other specialists. • Share platform knowledge, emerging best practices, and testing approaches with the Paid Media team. • Contribute to agency-wide paid media methodologies, standards, and SOPs. • Establish repeatable frameworks for turning audits and campaign data into comprehensive client strategies.

🎯 Requirements

• Bachelor's degree or equivalent professional experience. • 3+ years of hands-on paid media experience at a digital marketing agency or similarly complex multi-client environment. • Demonstrated experience independently owning paid media strategy, not solely executing campaigns or recommendations developed by others. • Deep working knowledge of Google Ads, including Search, Shopping, and Performance Max. • Hands-on experience with at least one major Paid Social platform, preferably Meta. • Experience managing meaningful paid media budgets and making independent budget-allocation decisions. • Demonstrated ability to diagnose account performance and explain the underlying causes of performance changes. • Strong understanding of conversion tracking, attribution, and digital measurement. • Experience developing structured campaign, creative, or audience testing programs. • Ability to translate platform data into clear business recommendations. • Strong written and verbal communication skills and comfort presenting strategic recommendations to clients. • Ability to independently manage multiple clients, priorities, and deadlines. • Client Strategy, Ownership and Communication responsibilities and qualifications as listed in the posting. • Paid Media Strategy & Execution expertise, including Paid Search, Paid Social, Google Ads, Meta, LinkedIn, TikTok, Shopping, Performance Max, Demand Gen, bidding strategies, audience expansion, attribution, incrementality, and budget allocation. • Data Analysis, Measurement & Optimization knowledge, including conversion tracking, GA4, Google Tag Manager, offline conversion measurement, ROAS, CAC/CPA, LTV, conversion rate, revenue, qualified leads, and pipeline. • Testing & Creative Strategy experience, including structured testing roadmaps, hypotheses, KPIs, budgets, evaluation criteria, and creative recommendations. • Cross-Functional Leadership collaboration with SEO, Creative, Analytics/Measurement, CRM, and other disciplines.

🏖️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance • 401(k) plus match, to help plan for your future • Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days. • Flexible Fridays • Option to work completely remote • Access to senior management and mentoring opportunities • Optional COVID safe company gatherings