Senior Lifecycle Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $115.2k - $194.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Plan, run, and improve prospect lifecycle programs that turn early engagement into sales conversations and pipeline • Build and optimize automated nurture journeys and triggered emails using segmentation and personalization • Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews • Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars • Create targeted programs for priority accounts, industries, and competitive segments • Decide which prospects go to Sales, remain in nurture, or are excluded; coordinate suppression, cadence, and routing with Marketing Ops • Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs • Track progression, MQL conversion, and pipeline performance; run tests to improve results • Apply email best practices for copy, cadence, deliverability, and QA, and share learnings with the team • Report to the Senior Manager, Lifecycle Marketing & Growth GTM and work alongside a Staff Lifecycle Marketing Manager

🎯 Requirements

• 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS technology company • Experience independently managing prospect nurtures, automated journeys, and integrated campaign follow-up from planning through optimization • Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic content, and automated workflows • Experience using email and funnel performance data to recommend and make improvements, not only to report results • Strong written communication, stakeholder management, and cross-functional coordination skills, with the confidence to bring a point of view to partners • High attention to detail across audience logic, campaign setup, QA, localization, and reporting • Familiarity with HTML/CSS for email troubleshooting is a plus • Bonus points for experience with ABM, enterprise IT or developer audiences, global campaigns, and Iterable

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave

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