Group Strategy Manager – Marketing Applied Sciences

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $134.7k - $207.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🧐 Strategy

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General Motors

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1908

🚘 Automotive

🏭 Manufacturing

🚗 Transport

💰 $500M Grant on 2024-07

Automotive • Manufacturing • Transport

General Motors is a leading multinational corporation in the automotive industry, committed to creating a future with zero crashes, zero emissions, and zero congestion. With operations and facilities worldwide, GM focuses on innovation across various areas including engineering, manufacturing, and information technology. The company emphasizes diversity, inclusion, and the development of sustainable technologies to shape the future of mobility.

📋 Description

• Lead and coordinate the Customer Care and Aftersales squad as the single point of contact between the brand, Marketing Applied Sciences, and technical teams • Oversee marketing analytics initiatives spanning campaign optimization, audience selection, consumer engagement, and media performance measurement • Identify, prioritize, and execute high-impact analytics projects that improve marketing performance and ensure seamless delivery • Lead reporting and translate data-driven insights into strategic recommendations for Customer Care and Aftersales marketing leaders • Drive adoption of next-best actions and advanced analytics methodologies across the Customer Care and Aftersales marketing organization • Manage squad resource allocation, project prioritization, and delivery dependencies • Build relationships with brand stakeholders and monitor performance marketing, media optimization, and marketing measurement trends

🎯 Requirements

• Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field • At least 7 years of experience in Marketing Analytics, Performance Marketing, or a related strategic analytics role • At least 2 years of experience leading cross-functional teams in marketing measurement, media optimization, audience strategy, or a related discipline • Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization • Proficiency in Python, SQL, and data visualization tools • Experience with marketing technology platforms, media measurement tools, and performance marketing channels • Ability to manage complex analytics projects from concept through implementation with measurable business impact • Excellent communication and presentation skills • Strong business consulting skills and ability to develop data-driven solutions • Ability to work in a fast-paced environment while maintaining attention to detail and high-quality standards • GM does not provide immigration-related sponsorship for this role; candidates must not require GM immigration sponsorship now or in the future

🏖️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual performance • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation and holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts • Health and wellbeing benefit programs