Senior Strategist, CRM Analytics & Insights

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $106.6k - $163.4k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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General Motors

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1908

🚘 Automotive

🏭 Manufacturing

🚗 Transport

💰 $500M Grant on 2024-07

Automotive • Manufacturing • Transport

General Motors is a leading multinational corporation in the automotive industry, committed to creating a future with zero crashes, zero emissions, and zero congestion. With operations and facilities worldwide, GM focuses on innovation across various areas including engineering, manufacturing, and information technology. The company emphasizes diversity, inclusion, and the development of sustainable technologies to shape the future of mobility.

📋 Description

• Lead CRM analytics and insights delivery for the OnStar brand • Quantify the impact of CRM activations and recommend optimization opportunities across the customer lifecycle • Analyze CRM influence on lifecycle engagement, retention, and conversion • Monitor campaign performance and identify improvement opportunities • Turn CRM findings into strategic, consultative recommendations • Communicate complex analytical stories as measurable actions • Build cross-functional stakeholder relationships to prioritize marketing questions and establish measurement goals • Oversee and support brand strategists by reviewing deliverables and providing actionable feedback • Partner with data science, engineering, and Marketing Technology teams on data requirements, quality, accuracy, and CRM measurement • Connect email, app, website, and outbound marketing data for automated reporting, actionable insights, and closed-loop measurement

🎯 Requirements

• Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field • At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline • Deep understanding of CRM reporting and measurement frameworks • Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view • Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities • Advanced understanding of email service providers and associated optimization and analytical tools • Strong understanding of marketing automation platforms and CRM systems • Deep experience with Tableau or Power BI; Excel, Databricks, or Snowflake; SQL, Python, or R; and Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics • Experience with statistical methods and experimentation techniques • Experience developing structured and logical frameworks to define problems, analyze data, derive insights, and make actionable recommendations • Excellent written, verbal, presentation, and interpersonal skills • Ability to work proactively and independently while guiding strategy and collaborating with stakeholders • PMP certification is preferred • Master’s or MBA degree in a quantitative field is preferred • Must not require GM immigration sponsorship now or in the future

🏖️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual performance • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation and holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts • Remote work arrangement • Potential eligibility for relocation benefits