HCP Marketing Director

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $142k - $229k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $100M Private Equity Round on 2020-09

Consulting • Insurance • Logistics

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans • Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals • Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention • Translate complex product and data capabilities into compelling value propositions for a clinical audience • Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns • Oversee marketing campaign execution, partnering with creative and channel leads on collateral development and outreach • Define KPIs and measure impact, continuously refining strategies based on data-driven insights • Establish partnerships with product, sales and analytics stakeholders to align strategy, KPIs and timelines • Manage the assigned budget or recommend investment and resource allocation • Advise senior leaders on healthcare professional marketing strategy and translate insights and market developments into recommendations for future products • Review and comply with company safety and security policies and procedures • Remain vigilant for security threats and communicate concerns to the Security Team

🎯 Requirements

• Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience • 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy • Progressively increasing ownership of complex, cross-functional programs • Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals • Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices • Exceptional communication skills with the ability to craft compelling narratives for clinical audiences • Experience working cross-functionally with product, sales, and data teams to drive business growth • Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly • Experience managing small teams and fostering a collaborative, results-driven culture • Master’s degree (MBA, MPH, or related healthcare field) preferred

🏖️ Benefits

• Annual cash bonuses or commission • Annual equity grants • Medical insurance • Dental insurance • Vision insurance • 401(k) with a company match • ESPP • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities

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