Director of Programmatic Media Buyer – GDM

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $60k - $85k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Develop complex campaigns within The Trade Desk and other DSPs • Manage budgets and bid strategies to maximize performance • Provide internal and client-facing insights on digital campaign performance and reporting • Build campaigns using effective media buying strategies and oversee day-to-day execution and optimizations • Improve campaign performance through account structure, bidding strategy, ad format, and audience targeting • Ensure campaign KPIs are met and campaigns remain within budget requirements • Track costs and ROI • Build and analyze reports on campaign success • Develop campaign summaries for sales teams to use in current and future opportunities • Troubleshoot and communicate with team members • Perform other duties as assigned

🎯 Requirements

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming • The Trade Desk Edge Academy is preferred • Experience in Kokai • Demonstrated ability to create analyses addressing what happened, why it happened, and what should be done • Excel power user skills, including pivot tables, VLOOKUP, INDEX MATCH, and charts • Experience with Google Analytics • Experience with pixel creation and implementation • Experience with Google Tag Manager • Ability to prioritize tasks in a high-volume environment • Ability to pace and optimize campaigns daily • Ability to meet multiple deadlines in a deadline-driven environment

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO • Focus on Caring