Director of Programmatic Media Buyer – GDM

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $60k - $85k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Develop complex campaigns within The Trade Desk and other DSPs • Use effective media-buying strategies and oversee day-to-day execution and optimizations • Drive ideas and execution to improve campaign performance through account structure, bidding strategy, ad format, and audience targeting • Ensure campaign KPIs are met and budgets are maintained • Track costs and ROI • Build and analyze campaign-success reports • Develop campaign summaries for sales teams to use in current and future opportunities • Provide internal and client-facing insights on digital campaign performance and reporting • Troubleshoot and communicate with team members • Lead a talented team and influence product strategy • Perform other duties as assigned

🎯 Requirements

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming • The Trade Desk Edge Academy preferred, along with experience in Kokai • Demonstrated ability to create analyses addressing what happened, why it happened, and what should be done • Excel power user proficiency, including pivot tables, VLOOKUP, INDEX MATCH, and charts • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager • Ability to prioritize tasks in a high-volume environment • Ability to pace and optimize campaigns daily • Ability to meet multiple deadlines in a deadline-driven environment • Strong communication and teamwork skills

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO • Focus on Caring • Remote work arrangement • Monday-Friday schedule, 9:00 am-6:00 pm