Email Manager

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🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $60k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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GREATERGOOD

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

📱 Media

🤝 B2B

Media • B2B

GREATERGOOD is a video production and creative studio that produces commercials, branded content, short films and documentary trailers for global brands and entertainment projects. Their portfolio shows work for clients like Coca-Cola, Nike, Mercedes-Benz, Samsung, Spotify and others across commercials, music videos, series trailers and documentaries, indicating full-service directing and production capabilities. They operate as a production partner for agencies and brands, delivering creative direction, cinematography and post-production services.

📋 Description

• Configure, customize, and execute multiple high-impact email campaigns weekly within Hubspot, supporting the full fundraising funnel and all donor pipelines. • Create and manage segmented and suppression lists, workflows, and automation processes within HubSpot, ensuring and applying understanding of CRM properties, objectives, and pipeline structures. • Write compelling email copy for cultivation, solicitation, and stewardship appeals, with an understanding of what motivates subscribers to engage with email content. • Regularly A/B test email content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future email campaigns. • Adhere to deadlines within the email editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana). • Maintain the health and integrity of the HubSpot CRM database and segments, ensuring accurate and up-to-date customer information and monitoring unsubscribe and engagement rates and list sizes. • Collaborate with the Director of Growth Operations to integrate the HubSpot CRM with other marketing and sales tools. • Responsible for achieving email channel KPIs with the guidance of the Director of Donor Journey, regularly assessing progress towards KPIs and making decisions on how to achieve them. • Monitor, track, and report on email campaign performance (open rates, click-through rates, conversions, etc.) and provide analysis with recommendations for increasing effectiveness. • Regularly update and implement welcome series and workflows for new subscribers. • Work with the Director of Donor Journey to refine and implement workflows and sequences for unengaged, at-risk, and lapsed audiences, collaborating across channels to retain these donors. • Work closely with the creative and digital teams to develop, test, and share new creative assets and learnings. • Troubleshoot and resolve any issues related to the HubSpot Email system, supported by Marketing Operations. • Provide regular updates and insights to the Marketing and Growth teams and other relevant stakeholders on email marketing performance and overall email health.

🎯 Requirements

• Bachelor's degree or equivalent professional experience • 5+ years of experience in email campaign creation and strategy, with at least 2 years in nonprofit fundraising • Demonstrated experience using HubSpot to build, deploy, and optimize email campaigns • Must have a strong understanding of reporting platforms and KPIs, including Google Analytics and Hubspot • Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint) • Experience with Asana or other project management tools a plus • Strong copywriting skills with the ability to translate marketing strategy into effective, compelling email campaigns and clearly communicate the organization’s mission • Detail oriented.

🏖️ Benefits

• 13 paid national holidays • sick leave • paid vacation • parental leave • 401K • medical • dental • vision benefits