Grey (YC W22)
51 - 200 employees
Founded 2022
💼 Consulting
📦 Logistics
✈️ Travel
💰 $2M Seed Round on 2022-08
Consulting • Logistics • Travel
Grey (YC W22) is a financial technology company providing a suite of digital banking services aimed at a global audience, particularly catering to freelancers, digital nomads, and travelers. The company offers virtual USD cards, global money transfers, currency exchange with real-time rates, and the ability to manage multiple currencies through a single app. Grey enables users to open foreign bank accounts from their phones for free, and it offers additional services such as automated billing, expense management, and high-yield savings options. With a focus on inclusivity and social impact, Grey operates worldwide with the help of its licensed banking partners, offering secure digital payment solutions and striving to make a positive difference in the communities it serves.
Growth Manager
Job not on LinkedIn
🔥 0 minutes ago
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Grey (YC W22)
51 - 200 employees
Founded 2022
💼 Consulting
📦 Logistics
✈️ Travel
💰 $2M Seed Round on 2022-08
Consulting • Logistics • Travel
Grey (YC W22) is a financial technology company providing a suite of digital banking services aimed at a global audience, particularly catering to freelancers, digital nomads, and travelers. The company offers virtual USD cards, global money transfers, currency exchange with real-time rates, and the ability to manage multiple currencies through a single app. Grey enables users to open foreign bank accounts from their phones for free, and it offers additional services such as automated billing, expense management, and high-yield savings options. With a focus on inclusivity and social impact, Grey operates worldwide with the help of its licensed banking partners, offering secure digital payment solutions and striving to make a positive difference in the communities it serves.
📋 Description
• Lead and scale Grey’s paid marketing across West Africa, MENA, the United Kingdom, and the NRI corridor • Build, optimize, and expand paid acquisition across multiple markets and corridors • Own the full campaign lifecycle, from strategy and architecture through creative briefing, audience segmentation, budget allocation, and performance reporting • Ensure user acquisition remains at or below cost-per-KYC targets • Collaborate with Growth, Data, Engineering, and CRM teams
🎯 Requirements
• Strong track record of driving cost-efficient KYC completions • Hands-on campaign operation experience • Experience with Meta, TikTok, Google Ads, X Ads, and Apple Search Ads • Experience with campaign strategy and architecture • Experience with creative briefing • Experience with audience segmentation • Experience with budget allocation • Experience with performance reporting
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