Growth Marketing Manager – Genotyping Solutions

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LGC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1842

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

LGC is a global leader in life science tools, partnering with customers to provide innovative solutions for some of the world's most complex challenges. The company specializes in diagnostics and genomics, offering products and services that improve the safety of food, medicines, and the environment. LGC's expertise extends to nucleic acid therapeutics, biosearch technologies, and reference standards, supporting accurate diagnostics and safety compliance. Their commitment to science and public health is evident in their response to global pandemics and contribution to conservation efforts using genotyping technologies. By collaborating with end-user labs, biopharma, and academic institutions, LGC continues to advance precision medicine and enhance global health standards through research, proficiency testing, and the development of new technologies.

📋 Description

• Develop and execute integrated digital, email, content, and event marketing campaigns across genotyping products and services • Deliver full-funnel multichannel campaigns supporting account growth, cross-sell, and upsell objectives • Develop automated nurture streams to move leads through the funnel • Implement organic social media strategies, including LinkedIn post templates and messaging guidance • Support product launches with tailored go-to-market campaigns • Plan and organize tradeshows and industry events, including logistics, booths, promotions, collateral, and coordination • Attend one to two events per calendar year • Drive new business and expansion through account-based marketing strategies • Collaborate with Sales, Product Management, distribution, and Marketing Operations teams • Develop sales enablement materials such as sell sheets and follow-up templates • Gather Voice of Customer insights and identify Key Opinion Leaders • Communicate marketing plans, priorities, and outcomes through updates, dashboards, and presentations • Create application notes, case studies, sales enablement tools, and campaign assets • Monitor and report campaign performance, including MQLs, conversion rates, and ROI • Use AI tools and marketing automation platforms to improve targeting, segmentation, and content efficiency • Improve marketing processes, systems, and best practices

🎯 Requirements

• Experience in B2B marketing, in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors • Exposure to campaign planning and execution, demand generation, lead nurturing, and sales enablement • Ability to work across a broad product portfolio and manage multiple projects simultaneously • Excellent prioritisation skills • Strong collaboration and communication skills across Sales, Product, and Marketing teams • Growth mindset with a proactive, solution-focused approach • Experience using marketing automation and CRM platforms such as HubSpot, MCAE, or Salesforce • Experience using Asana • Analytical mindset and ability to translate data into actionable improvements • Ability to work independently in a fast-paced, dynamic environment • Fluent in English; additional languages a plus • East Coast US-based • Willingness to travel occasionally for internal team meetings or external events

🏖️ Benefits

• Employees can work remotely • Occasional travel for internal team meetings or external events • Equal opportunities employment commitment