Growth Marketing Manager – Quality Management Tools

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LGC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1842

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

LGC is a global leader in life science tools, partnering with customers to provide innovative solutions for some of the world's most complex challenges. The company specializes in diagnostics and genomics, offering products and services that improve the safety of food, medicines, and the environment. LGC's expertise extends to nucleic acid therapeutics, biosearch technologies, and reference standards, supporting accurate diagnostics and safety compliance. Their commitment to science and public health is evident in their response to global pandemics and contribution to conservation efforts using genotyping technologies. By collaborating with end-user labs, biopharma, and academic institutions, LGC continues to advance precision medicine and enhance global health standards through research, proficiency testing, and the development of new technologies.

📋 Description

• Develop and execute integrated marketing campaigns across digital, email, content, web, social media, and events to generate demand for LGC's SeraCare and Quality Management Tools products and solutions • Deliver full-funnel, multichannel programs supporting new customer acquisition, strategic account growth, cross-sell, and upsell objectives • Develop automated nurture streams to move prospects through the funnel • Own the Quality Management Tools marketing roadmap as a key digital channel for LGC • Partner with digital and commercial teams to improve product discovery, content journeys, search visibility, conversion paths, and customer experience • Translate complex scientific and quality-management concepts into differentiated messaging for target customer segments • Support product launches and portfolio initiatives with tailored go-to-market plans • Develop campaigns across clinical genomics and NGS, oncology, reproductive health, inherited disease, infectious disease, molecular diagnostics, serology, clinical chemistry, and laboratory quality-control workflows • Drive new business and expansion through account-based marketing strategies • Develop and execute growth plans for the VALIDATE and Multichem product families • Develop and implement organic social media strategies, including reusable LinkedIn content and guidance • Plan and organize tradeshows, webinars, and industry events, including preparation, promotions, collateral, speaker coordination, and post-event follow-up • Attend at least one to two events per calendar year • Collaborate with Sales and Product Management on messaging, targeting, timing, lead follow-up, and success measures • Optimize campaigns using experimentation and performance data • Manage campaign-related lead imports and perform initial quality checks for segmentation, routing, attribution, and follow-up • Collaborate with regional and distribution teams across direct and indirect channels • Develop sales enablement and customer-facing content such as application notes, case studies, webinars, product guides, campaign assets, sell sheets, presentations, and follow-up templates • Gather Voice of Customer insights and identify Key Opinion Leaders • Monitor and report campaign and website performance, including engagement, MQLs, pipeline, conversion rates, revenue influence, and ROI • Use AI, CRM, marketing automation, analytics, and project-management tools to improve targeting, segmentation, content development, execution speed, and operational efficiency

🎯 Requirements

• Experience in B2B marketing within life sciences, clinical diagnostics, laboratory products, healthcare technology, or another technically complex and regulated market • Demonstrated experience planning and executing integrated demand-generation campaigns • Understanding of the buyer journey, lead nurturing, account-based marketing (ABM), and sales enablement • Ability to learn and communicate complex scientific products and applications • Familiarity with clinical laboratory quality control, linearity and calibration verification, reference materials, molecular diagnostics, NGS, or IVD assay development strongly preferred • Experience managing or contributing to website strategy, content optimization, SEO, and conversion-rate improvement for a product-rich B2B website or e-commerce environment • Ability to manage multiple projects, stakeholders, and deadlines simultaneously • Experience partnering across Sales, Product Management, Marketing Operations, Digital, and regional teams, specifically liaising with the Ireland Multichem team • Experience using CRM, marketing automation, analytics, and project-management platforms such as Salesforce, MCAE, Google Analytics, and Asana • Ability to interpret campaign, website, pipeline, and revenue data and translate insights into actionable improvements • Excellent prioritization skills, sound commercial judgment, and a proactive, solution-focused approach • Self-starter able to work independently while remaining aligned with team objectives • Fluent in English • Must be East Coast U.S.-based • Willingness to travel occasionally for meetings, customer engagement, and industry events

🏖️ Benefits

• Employees can work remotely • Occasional travel for meetings, customer engagement, and industry events