Director of Sales – Grocery, Natural, Specialty

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 12%

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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Own Grocery, Natural & Specialty strategy and the annual plan across conventional grocery, natural, and specialty and alternative channels • Define promotional strategy, marketing partnerships, and initiatives to drive trial and repeat • Maximize growth within existing accounts through distribution, LTO, and innovation strategies • Build the long-tail strategy for smaller grocers, including broker/distributor selection and scalable tools and processes • Lead and develop three senior account managers • Build relationships with retailer directors and VPs and elevate account conversations into partnerships • Own channel P&L, contribution margin, promotional depth, slotting, and markdown protection • Lead broker accountability through KPIs, scorecards, and playbooks • Own contract negotiations, RFPs, and distributor strategy • Build the specialty and alternative channel model from the ground up • Partner with Operations, Marketing, Finance, and Sales Insights on launches, displays, and promotions • Report to the Chief Sales Officer • Travel for retailer meetings, line reviews, trade shows, and the annual sales offsite

🎯 Requirements

• 10+ years of CPG sales experience • 3+ years leading account managers or sales leaders • Conventional grocery experience at the HQ level • Natural and/or specialty experience is a strong plus • Experience operating in a fragmented channel with dozens of customers • Experience owning P&L across multiple retail accounts, including trade investment, promotional ROI, slotting, and contribution margin management • Hands-on experience managing brokers and distributors • Experience holding brokers to KPIs and negotiating UNFI/KeHE-type agreements • Experience running broker or distributor RFPs • Track record owning senior buyer relationships and leading JBPs, line reviews, and resets • Executive presence with retailer leadership and executive teams • Experience building new channels or accounts without an existing playbook • Ability to make direct-versus-distributor route decisions • Ability to turn syndicated, retailer, and distributor data into clear decisions • High proficiency in Excel/PowerPoint or Google Sheets/Slides • Comfort using AI tools is a plus • Passion for health and nutrition • Willingness and ability to travel regularly, up to approximately 30%

🏖️ Benefits

• Bonus and incentive compensation • Comprehensive benefits package • Strong benefits coverage for you and your family • Generous PTO • Free Grüns • Wellness and health-and-well-being perks • Fully remote work environment • Twice-yearly company off-sites • Career growth opportunities

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