Senior Manager, Copy and Brand Storytelling

Job not on LinkedIn

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and other brand touchpoints • Manage and mentor the Junior Copywriter with creative direction, thoughtful feedback, and development support • Write scripts for TV, social, digital, and brand campaigns • Develop campaign concepts, messaging, naming, and brand narratives • Partner with the Social Media Manager on social-first ideas and recurring content • Collaborate with the Art Director, Creative Director, and SVP of Brand to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch • Develop creative narratives for collaborations and partnerships with the SVP and VP of Brand • Work with Legal to translate claims and product benefits into clear, accurate language • Partner with Retail on in-store messaging, storytelling, signage, and displays • Collaborate with Growth and Ecomm on campaign ideas and brand storytelling across the site and performance channels • Push the brand in new directions while preserving its identity

🎯 Requirements

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline where ideas and words matter • Comedy experience and a quippy, funny voice without being cheesy • Senior creative experience within a CPG brand, agency, start-up, or similarly fast-moving environment • Exceptional portfolio demonstrating conceptual thinking • Experience building the language behind 360 campaigns • Awareness of culture, internet happenings, and current conversations • Experience managing, mentoring, and giving feedback to writers • Ability to work closely with designers, art directors, strategists, marketers, product teams, lawyers, executives, and others • Strong point of view without ego • Instinct for making brands feel culturally relevant • General disdain for AI and openness to using it to make work easier

🏖️ Benefits

• Bonus depending on experience • Comprehensive benefits package • Strong benefits coverage for you and your family • Generous PTO • Free Grüns • Perks centered around health and well-being • Career growth opportunities • Wellness and balance support