Growth Marketing Director – Defense & Security

🔥 0 minutes ago

🏈 Alabama, Texas, +1 more states – Remote

🏈 Alabama – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $149k - $248k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Guidehouse

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2018

🏥 Healthcare

🎖️ Defense

📦 Logistics

💰 Grant on 2023-02

Healthcare • Defense • Logistics

Guidehouse is a global consultancy offering advisory, digital, and managed services across commercial and public sectors. It is purpose-built to support industries such as national security, financial services, healthcare, energy, and infrastructure. Guidehouse collaborates with leaders to navigate complexity and drives transformational changes that impact the future. Their expertise spans data analytics, digital technologies, risk management, and more, with a strong emphasis on sustainability and innovation.

📋 Description

• Lead development of Defense and Security marketing programs aligned with sector growth goals, corporate strategy and revenue plans • Report to the CMO and collaborate with D&S stakeholders, executives, internal teams and external agency partners • Develop, execute and report on marketing strategies, content initiatives, social media management and multi-channel campaigns • Lead end-to-end demand generation programs, including digital drip/nurture, account-based, regional, geofencing, email, content syndication and event campaigns • Develop and lead a digital-first demand generation team • Use internal AI agents to support campaign program development and execution • Develop LinkedIn-focused campaigns to promote D&S expertise and the Guidehouse brand • Create multi-channel campaigns to drive MQLs and pipeline; monitor conversion rates and optimize funnel performance • Leverage marketing automation and lead management to measure marketing programs and workflows • Create distinctive content and insights to stimulate engagement, support growth and elevate brand differentiation • Optimize SEO/SEM, ABM, social and PPC strategies with the content strategy team • Collaborate with creative designers, external agencies and other service lines to develop targeted campaign assets and integrated campaigns • Measure, analyze and report campaign performance to leadership • Oversee direct reports, including team building, project management and performance reporting • Coordinate deliverables with D&S sub-market teams, including website, intranet, video, thought leadership, branding, digital marketing and social media • Manage the D&S sector marketing budget in accordance with corporate policies • Steward the Guidehouse mission, vision and values

🎯 Requirements

• Minimum bachelor’s degree in marketing or related field • Twelve (12) + years of experience in marketing driving proven growth through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives • Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies • Strong business acumen with critical and analytical thinking skills • Excellent written and verbal communications skills, including presentations • Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences • Ability to create impactful go-to-market initiatives to commercialize D&S expertise and services • Ability to manage complex projects and build valued relationships at all levels, internally and externally • Experience working with external agencies, setting KPIs, managing campaign and media budgets, and executing programs with outside vendors • Demonstrated knowledge of digital marketing campaign automation platforms, including Eloqua, Google Analytics and Sitecore • Ability to work autonomously in a dynamic, fast-paced, high-growth organization • Ability to lead a team and collaborate within a geographically dispersed organization • Professional Services and Consulting experience preferred • Thought leadership strategy experience or passion preferred • Global brand marketing and communications experience preferred • Public sector media experience preferred

🏖️ Benefits

• Flexible benefits package • Medical, Rx, Dental & Vision Insurance • Personal and Family Sick Time & Company Paid Holidays • Discretionary variable incentive bonus may be available • Parental Leave and Adoption Assistance • 401(k) Retirement Plan • Basic Life & Supplemental Life • Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts • Short-Term & Long-Term Disability • Student Loan PayDown • Tuition Reimbursement, Personal Development & Learning Opportunities • Skills Development & Certifications • Employee Referral Program • Corporate Sponsored Events & Community Outreach • Emergency Back-Up Childcare Program • Mobility Stipend • Tools, training and flexibility • Supportive, collaborative team