Local Marketing Strategist

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🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $89.8k - $134.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Support execution of local marketing strategies and programs aligned with Consumer Tax business objectives across company-owned and franchise locations • Localize and activate national and regional marketing campaigns within assigned markets • Coordinate field marketing programs and enablement efforts, providing offices with tools, resources, and guidance • Support local brand activations, community events, sponsorships, and grassroots marketing programs • Collaborate with Retail Operations, Franchise Leadership, and Field Teams on local marketing initiatives • Manage administration of local marketing programs, platforms, and processes • Develop and maintain field-facing communications, toolkits, playbooks, training materials, and marketing resources • Monitor local marketing performance and evaluate program effectiveness with Analytics and Marketing teams • Coordinate with agencies, vendors, and external partners on local marketing programs

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 5+ years of experience in local marketing, field marketing, retail marketing, integrated marketing, or related marketing roles • Ability to travel up to 25% during peak periods • Experience supporting multi-location retail, franchise, or consumer-focused marketing programs • Strong project management skills and ability to manage multiple priorities in a fast-paced environment • Ability to work cross-functionally and build effective partnerships across a matrixed organization • Knowledge of local marketing principles, campaign execution, and field enablement best practices • Experience using data and insights to evaluate program performance and inform recommendations • Excellent written and verbal communication skills • Strong organizational skills and attention to detail • Experience working with agencies, vendors, or external partners preferred

🏖️ Benefits

• Competitive pay • Comprehensive benefits • Medical and prescription drug coverage for associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Potential participation in incentive compensation or short-term incentive plans