Senior Manager, Beef Customer Marketing

🔥 0 minutes ago

🌾 Iowa, Kansas, +12 more states – Remote

🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🌾 Nebraska – Remote 🌾 North Dakota – Remote 🌪️ Oklahoma – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Zoetis

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1952

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Zoetis is the world's leading animal health company, committed to nurturing the world and humankind by advancing care for animals. With over 70 years of innovation, Zoetis develops a broad portfolio and pipeline of medicines, vaccines, diagnostics, and technologies that span a continuum of care to predict, prevent, detect, and treat animal illnesses. Operating in more than 100 countries, the company supports livestock farmers, veterinarians, and pet owners around the globe. Zoetis is driven by science and their shared passion for the human-animal bond, aiming to create a more sustainable and healthier world for all.

📋 Description

• Serve as a leader within the beef customer marketing segment and interact with field sales management • Provide sales subject-matter expertise to marketing strategy, campaign development, key messaging, and resource utilization • Communicate branded and above-brand marketing strategy to field colleagues • Lead development of marketing resources and improve marketing pull-through effectiveness • Maintain interaction with field force, Sales Management, Marketing, Technical Services, Customer Strategic Value, Pricing, Finance, Demand Planning, Global Commercial Development, and agencies • Monitor beef industry trends and share demand-forecast implications • Manage the assigned A&P budget and resource allocation • Formulate and implement long-term marketing strategy to drive Zoetis brand growth in targeted accounts • Build and brief the beef market dashboard using Animalytix, MP Agrilytics, Tableau, Power BI, and related tools • Bring field insights to marketing through the beef marketing PULSE function • Track competitive programs and identify positioning opportunities • Lead production of literature, promotional items, advertising, and field-event materials • Conduct and implement beef market research • Collaborate on Beef Optix and represent marketing for the initiative • Develop BRD Solutions strategy and manage associated marketing-agency work • Align data-driven customer engagement with beef across-brand strategies • Support customer-facing marketing requests from ABMs, TBMs, veterinarians, and nutritionists • Identify pull-through opportunities, program strategies, and merchandising tactics with Retail, Channel Marketing, National Account Managers, and IDSRs • Improve field-force execution and customer interactions by removing barriers and supporting sales meetings • Leverage Value Added Services across beef sales and marketing teams • Develop processes for delivering persuasive technical knowledge to field sales • Oversee marketing-agency and external-supplier deliverables and capabilities • Work with Marketing Communications to manage the assigned A&P budget

🎯 Requirements

• BA/BS required, preferably in business or communications • MBA or relevant advanced degree preferred • 7–10 years of related commercial, marketing, sales, or cattle-industry experience required • Successful animal health sales experience, preferably in the beef cattle industry • Animal health, pharmaceutical, and/or agricultural experience preferred • Computer experience with Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, and SAP • Excellent marketing operations and marketing communications skills and knowledge • Proven record of sales success and understanding of customer decision-making influence • Demonstrated budget management ability • Strong writing, editing, and verbal communication skills • Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline • Ability to provide innovative and efficient solutions supporting marketing objectives and business strategies • Ability to collaborate with and influence cross-functional teams • Proven ability to think strategically and act decisively • Initiative, resourcefulness, accountability, willingness to accept challenges, and ability to lead change • More than 25% travel • Must possess or obtain authorization to work in the US; sponsorship requirements must be disclosed

🏖️ Benefits

• Full time Regular Colleague • Collaborative, high-performing work environment • Room to learn and grow • Diverse and exciting career opportunities • Must be authorized to work in the US; sponsorship may be pursued at Zoetis’s discretion