Senior Manager, Beef Customer Marketing

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🌾 Iowa, Kansas, +12 more states – Remote

🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🌾 Nebraska – Remote 🌾 North Dakota – Remote 🌪️ Oklahoma – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Zoetis

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1952

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Zoetis is the world's leading animal health company, committed to nurturing the world and humankind by advancing care for animals. With over 70 years of innovation, Zoetis develops a broad portfolio and pipeline of medicines, vaccines, diagnostics, and technologies that span a continuum of care to predict, prevent, detect, and treat animal illnesses. Operating in more than 100 countries, the company supports livestock farmers, veterinarians, and pet owners around the globe. Zoetis is driven by science and their shared passion for the human-animal bond, aiming to create a more sustainable and healthier world for all.

📋 Description

• Serve as a leader within the beef segment as part of the Sales, Technical, and Marketing leadership trifecta • Interact with field sales management to maintain industry awareness, understand production-segment dynamics, and gather competitive insights • Serve as the Sales Subject Matter Expert on the marketing team • Communicate branded and above-brand marketing strategy to field colleagues and increase utilization of marketing materials • Lead development of marketing resources and materials for segment objectives and field marketing events • Become the internal marketing expert on field and customer needs and leverage insights across the portfolio • Elevate marketing pull-through effectiveness among colleagues • Coordinate with field force, Sales Management, Marketing, Technical Services, Livestock Customer Strategic Value, Strategic Pricing, Finance, Demand Planning, Global Commercial Development, and agencies • Monitor beef industry trends and share their impact on demand forecasts • Manage the assigned A&P budget and ensure proper resource allocation • Formulate and implement long-term marketing strategy to drive in-line and launch brand growth in targeted accounts • Build and brief the beef market dashboard monthly • Bring field insights to marketing and maintain an updated account of competitive programs • Lead production of literature, promotional items, advertising, and other field-event materials • Conduct and implement beef market research • Collaborate on Beef Optix and serve as its marketing representative • Own across-brand marketing alignment with field sales and technical services • Lead BRD Solutions strategy and agency work • Align data-driven customer engagement with beef across-brand strategies • Support customer-facing marketing requests from ABMs, TBMs, and Technical Service Veterinarians and Nutritionists • Identify pull-through opportunities, program strategies, and merchandising tactics with Retail, Channel Marketing, and National Account teams • Increase utilization and targeting of available cross-brand marketing resources • Improve field-force execution and customer interactions by removing barriers and supporting sales meetings • Leverage Value Added Services across beef sales and marketing teams • Develop processes for delivering persuasive technical knowledge to field sales • Oversee marketing agency and external supplier deliverables and effectiveness

🎯 Requirements

• BA/BS required in business or communications • 7–10 years of related commercial, marketing, sales, or cattle-industry experience required • Successful animal health sales experience, preferably in the beef cattle industry • Animal health, pharmaceutical, and/or agricultural experience preferred • Computer experience with Windows, Outlook, Word, PowerPoint, Excel, Acrobat Pro, and SAP • Excellent marketing operations and marketing communications skills and knowledge • Proven track record of sales success and understanding of customer decision-making influence • Demonstrated budget management acumen • Strong writing, editing, and verbal communication skills • Ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline • Ability to provide innovative and efficient solutions meeting marketing objectives and business strategies • Ability to collaborate with and influence cross-functional teams • Proven ability to think strategically and act decisively • Initiative, resourcefulness, accountability, willingness to accept challenges, and ability to lead change • Ability to travel more than 25% • Must possess or obtain authorization to work in the US for Zoetis

🏖️ Benefits

• Competitive healthcare benefits • Retirement savings benefits • Benefits, policies and programs supporting employee well-being • Health and financial wellness resources • Family and lifestyle resources • Equal opportunity employment • Reasonable accommodations for individuals with disabilities