Happy Howl
11 - 50 employees
🍽️ Food & Beverage
🛍️ eCommerce
👥 B2C
💰 $1.3M Seed Round - Happy Howl on 2025-03
Food & Beverage • eCommerce • B2C
Happy Howl is a direct-to-consumer pet food company that produces human-grade, shelf-stable dog meals designed to be nutritious and convenient without refrigeration. Their meals are cooked in USDA-grade kitchens using a steam-pressure sterilization process to eliminate bacteria while preserving nutrients, packaged in BPA-free cartons, formulated to meet AAFCO complete & balanced standards for all life stages, and sold via one-time purchases or subscriptions. The brand emphasizes clean ingredients (single-source animal protein, no synthetic preservatives), accessibility for picky or dental-challenged dogs, and has a mission-driven component supporting rescues and community partners.
Demand Capture Manager
🔥 55 minutes ago
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Happy Howl
11 - 50 employees
🍽️ Food & Beverage
🛍️ eCommerce
👥 B2C
💰 $1.3M Seed Round - Happy Howl on 2025-03
Food & Beverage • eCommerce • B2C
Happy Howl is a direct-to-consumer pet food company that produces human-grade, shelf-stable dog meals designed to be nutritious and convenient without refrigeration. Their meals are cooked in USDA-grade kitchens using a steam-pressure sterilization process to eliminate bacteria while preserving nutrients, packaged in BPA-free cartons, formulated to meet AAFCO complete & balanced standards for all life stages, and sold via one-time purchases or subscriptions. The brand emphasizes clean ingredients (single-source animal protein, no synthetic preservatives), accessibility for picky or dental-challenged dogs, and has a mission-driven component supporting rescues and community partners.
📋 Description
• Own SEO strategy and execution across the Happy Howl website and blog. • Manage organic social media presence and content distribution. • Optimize product pages, landing pages, and checkout flows for conversion. • Lead Amazon listing optimization and organic ranking strategy. • Build and optimize quiz funnels and guided shopping experiences. • Track organic traffic, search rankings, conversion rates, and attributed revenue. • Coordinate with content and paid media teams on integrated campaign execution.
🎯 Requirements
• 3–5 years in digital marketing. • SEO, organic social, CRO expertise. • Experience in DTC food, pet, or subscription businesses (nice to have). • Familiarity with TikTok Shop and social commerce (nice to have). • CRO certification or A/B testing experience (nice to have).
🏖️ Benefits
• Competitive salary ($85K–$105K) plus bonus opportunity and equity. • Remote work flexibility. • Collaborate with an experienced growth team and cutting-edge AI tools.
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