Creative Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Happy Money

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

💸 Finance

💳 Fintech

Finance • Fintech

Happy Money is a company that offers personal loans with the goal of promoting financial happiness and well-being. They provide loans ranging from $5,000 to $40,000 at competitive rates starting from 8. 95% APR. Happy Money collaborates with community-focused lending partners to offer a transparent and simple lending process designed to help individuals pay off credit card debt and achieve personal financial goals. Checking your rate is free and doesn’t affect your credit score. Their services are aimed at fostering a debt-free lifestyle and improving members' financial confidence and credit scores.

📋 Description

• Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social • Develop a documented content strategy, content calendar and roadmap tied to acquisition and brand goals • Define success metrics and testing plans, evaluate performance, and decide what to scale, cut or iterate • Design paid ads, direct mail pieces, email hero images and templates, landing pages and organic social as the primary in-house designer • Set Happy Money's creative standard as the new visual identity rolls out • Create landing pages, articles, guides and product pages, partnering with SEO/AEO for search and AI-answer performance • Lead organic social presence on Instagram, Facebook, TikTok and YouTube • Appear on camera as the face of Happy Money's social channels • Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts • Tell customer impact stories through photo, video, interviews and user-generated content • Build and manage a creator and influencer program, including partner sourcing, contracting, briefs, scripts and results tracking • Build and maintain an organized library of photos, video, graphics and licensed stock imagery • Evaluate and establish creative tools, partners and AI-assisted workflows • Write briefs and run feedback loops with agencies, freelancers and creators • Coordinate with Communications on email, long-form copy and scripts • Move work through legal, compliance and bank partner review • Balance creative priorities across acquisition, lifecycle, brand and product • Track performance through dashboards and weekly reviews, sharing results and customer feedback with marketing leadership, product and lifecycle teams

🎯 Requirements

• 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution • A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually • A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards • Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut • Comfortable on camera and excited to be the face of Happy Money's social channels • Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content • Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion • Experience using performance data to guide creative decisions and changing course when the numbers call for it • Experience preparing print-ready files and working with print and mail vendors • A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok • Highly organized and self-directed, comfortable running a test-and-learn channel without direction • Bonus: Experience in lending, banking or another regulated industry; Fair Lending awareness • Bonus: Copywriting and storytelling experience, including email, long-form web copy and video scripts • Bonus: Experience building or managing creator or influencer partnerships • Bonus: Email template development experience • Bonus: Motion design skills • Bonus: Familiarity with HubSpot, including HubSpot CMS

🏖️ Benefits

• Generous medical, dental, and vision insurance options • Eligible for Annual Bonus • 401k Plan with a matching contribution • Generous PTO including sick leave, vacation, volunteer, and more • 12 Weeks Paid Parental Leave • Company-paid short & long term disability and life insurance • Monthly tech stipend to help cover expenses for remote work • Happy Money is a 100% fully distributed workforce