Product Marketing Manager

Job not on LinkedIn

🔥 24 minutes ago

🇺🇸 United States – Remote

💵 $152k - $164k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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👻 Ghost score 0%

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HealthEdge

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

HealthEdge is a company that specializes in providing advanced solutions for healthcare payers through its HealthRules Solutions Suite. This suite includes a comprehensive digital claims administration processing system, care management workflow solutions, and payment integrity solutions, which aim to enhance operational efficiency and improve quality of care for health plans. By leveraging integrated technology and automation, HealthEdge helps health plans eliminate data silos, increase payment accuracy, and elevate member experience, thereby transforming the healthcare landscape for better collaboration and accessibility.

📋 Description

• Develop and execute annual product marketing plans, programs, and tactics aligned with business goals • Collaborate with Sales, Account Management, Business Development Representatives, and Demand Generation on campaigns and content across buyer stages • Conduct primary and secondary research on market trends, segmentation, competition, customer needs, and end-user behavior • Contribute competitive intelligence and synthesize findings into stakeholder battle cards • Create and maintain buyer personas • Develop and refine messaging and positioning for HealthEdge Source products in payer and adjacent markets • Collaborate with Product Management to translate functionality and benefits into product messages • Develop collateral, web content, public relations pitches, blog posts, campaign content, case studies, and thought leadership content • Support product launches through strategy, positioning, pricing, packaging, sales enablement, and demand generation integration • Develop customer references, testimonials, and case studies • Create and maintain sales enablement materials, competitive battle cards, persona profiles, training sessions, and enablement programs • Direct and track product marketing results and resources against goals • Establish processes and procedures supporting communication, transparency, and efficiency • Work cross-functionally across Sales, Customer Success, Marketing, Product Management, Finance, and Operations

🎯 Requirements

• 5-6+ years of relevant work experience in technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment • 1-2+ years of demonstrated experience crafting positioning and marketing content • Bachelor’s degree in marketing, business, technology, computer science, or a relevant field, OR relevant industry experience in marketing technical products • Master’s degree in business is preferred • Demonstrated ability to launch and grow innovative technology products • Strong writing, communication, presentation development, and storytelling/delivery skills • Ability to lead through influence and drive outcomes with product management, sales, finance, and operations • Strong organizational and project management skills • Ability to make decisions about complex issues and escalate when needed • Ability to work in a high-growth, collaborative, adaptable culture • May be required to complete a pre-employment criminal background check

🏖️ Benefits

• Inclusive workplace and culture supporting diverse representation • Equal opportunity employment • Reasonable accommodations for individuals with disabilities • May require travel dependent on company needs