Director of Growth Marketing

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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HealthMark Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

⚕️ Healthcare Insurance

📋 Compliance

Healthcare • Healthcare Insurance • Compliance

HealthMark Group is a company that specializes in managing medical records through streamlined digital solutions. They focus on optimizing the release of information for hospitals and physician practices, ensuring efficient, compassionate, and reliable service for patients requesting their medical records. By addressing the challenges of evolving regulatory requirements and staffing shortages, HealthMark aims to improve patient satisfaction and reduce the burden of audits and chart reviews for healthcare organizations.

📋 Description

• Own, manage, and execute a data-driven demand generation strategy designed to increase year-over-year pipeline contributions • Manage demand generation programs including email, tradeshows, paid digital, and website programs • Continuously test and evolve tactics to optimize program success • Own prospecting data strategy, including data enrichment, segmentation, targeting, and messaging • Support sales enablement through campaigns, content, and strategic insights • Introduce new demand generation programs • Define and implement modern campaigns aligned to target accounts and buying stages • Partner with the VP of Marketing to set and manage team objectives and priorities • Hire, mentor, and manage growth marketing managers and specialists • Collaborate with sales leaders to align on go-to-market priorities • Partner with leadership on strategic planning, forecasting, and resource allocation • Participate in executive-level growth strategy discussions • Own the marketing technology stack, including HubSpot and connected tools for data, intent, enrichment, and analytics • Provide oversight of the current marketing technology stack and recommendations for future investments • Set and execute an AI strategy for the team, incorporating human judgment and oversight • Own sales and marketing analytics, reporting, and performance tracking • Establish reporting cadences to drive accountability and decision-making • Design and run A/B tests, conversion rate optimization, and attribution modeling • Maintain confidentiality of Protected Health Information and confidential client data • Report suspected unauthorized access, use, or disclosure of PHI to the Privacy Officer or Information Security team • Complete required company-sponsored and regulatory training programs

🎯 Requirements

• 10 years of B2B marketing experience, including 4 years leading people and programs • Experience in healthcare technology or services, or a similarly highly regulated industry • Previous hands-on experience with CRM such as Salesforce or HubSpot • Previous experience with Attribution Modeling • Strong analytical mindset with experience in performance tracking and attribution • Ability to operate both strategically and tactically in a fast-paced environment • Proven success driving pipeline growth in a data-driven marketing environment • Attention to detail and organization, both for yourself and for a team • Demonstrates a bias for action and quick decision-making under tight deadlines • Applies a strong sense of ownership to resolve issues and deliver results swiftly • Strong understanding of confidentiality requirements • Adherence to HIPAA regulations and organizational privacy and security policies • Timely completion of required company-sponsored and regulatory training programs

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