Growth Marketing Manager – Shopify, Funnels, Community, AI Marketing

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🔥 12 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Herbal Goodness

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏭 Manufacturing

💼 Consulting

🧘 Wellness

Manufacturing • Consulting • Wellness

Herbal Goodness is a premium manufacturer of organic superfoods and super herbs aimed at supporting healthy living and enhancing well-being. The company offers a diverse array of products including natural supplements, organic teas, smoothies, and keto powders, focusing on high-quality, nutrient-dense ingredients like Papaya Leaf, Graviola, and Moringa. Committed to sustainability and social impact, Herbal Goodness is a proud women and minority-owned business, which supports fair trade practices and initiatives that empower women and educate underprivileged girls. All products are made in the USA and are organic, non-GMO, and undergo rigorous quality testing.

📋 Description

• Own our digital marketing ecosystem from strategy through execution • Grow revenue through Shopify optimization, email marketing, funnels, community building, influencer partnerships, webinar marketing, TikTok growth, and AI-powered marketing automation • Own and continuously improve our Shopify website • Build high-converting sales funnels • Own all email marketing • Own the complete webinar marketing process • Develop and execute our social media strategy • Lead our TikTok expansion • Develop and manage our influencer program • Grow and manage engaged customer communities • Leverage AI tools to increase marketing productivity • Track and improve KPIs including revenue, ROAS, CAC, LTV, website conversion rate, email revenue, webinar registrations, funnel conversion, TikTok growth, and community engagement

🎯 Requirements

• 5+ years in digital or growth marketing • Proven Shopify experience • Strong Klaviyo experience • Experience building sales funnels • Experience running webinars • Experience managing influencer campaigns • Experience growing online communities • Strong copywriting skills • Excellent analytical skills • Experience in health, wellness, supplements, or eCommerce (preferred) • Experience with Meta Ads, Google Ads, and TikTok Ads (preferred) • Experience with TikTok Shop (preferred) • Experience with AI marketing tools (preferred) • Familiarity with SEO, CRO, and GA4 (preferred)

🏖️ Benefits

• Opportunity for performance bonuses and long-term career growth • Freedom to innovate, experiment, and make a measurable impact • Work directly with the CEO on high-visibility growth initiatives • Help build a mission-driven wellness brand with global impact