Growth Marketing Manager – SaaS Automation, Financial Services

Job not on LinkedIn

🔥 55 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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The Columbus Organization

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1984

🏥 Healthcare

💼 Consulting

🤝 Non-profit

💰 Private equity on 2017-01

Healthcare • Consulting • Non-profit

The Columbus Organization is a nonprofit (or mission-driven) services organization that empowers individuals with intellectual/developmental disabilities (I/DD) and behavioral needs to achieve meaningful-life goals. It provides nationally recognized care coordination (case/support coordination), professional clinical staffing (on-site staffing and consultative services), and quality improvement services to families, individuals, and agencies supporting special needs populations. Since 1984, Columbus has worked with over 140 state and local agencies across 40+ states and DC, helping solve staffing, regulatory, certification, litigation, and programmatic challenges through expertise in clinical practice, recruitment, training, forensic and litigation support, and policy development.

📋 Description

• Own the acquisition funnel for VisualCron, a Windows-based, on-premises automation platform • Lead acquisition marketing, website design, trial program, and purchase conversion efforts • Coordinate with product and engineering teams, customer support, and external agency partners • Build and optimize paid and organic programs to transition technical evaluators from free trials to paid licenses • Drive measurable new customer acquisition and improve trial-to-purchase conversion rates • Monitor marketing KPIs spanning traffic growth, paid channel efficiency, trial volume, and conversion rates

🎯 Requirements

• Proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product • Deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-premise tools through self-serve trial and independent technical validation • Use data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize • Excellent cross-functional collaboration skills with the ability to work effectively alongside Product and Sales • Proven ability to find creative marketing solutions within a limited budget envelope • Reliable and capable of delivering on commitments, thriving in changing environments and upholding high accountability

🏖️ Benefits

• A remote-first environment – Work from wherever you thrive in the contiguous U.S. • Everything you need to succeed – Mac or Dell laptop, $100/month connectivity stipend, monitors, and a $500 setup allowance • Comprehensive health coverage – 100% company-paid medical, dental, and vision for you and your family, plus $1,800 annual HSA contribution • Financial protection – 100% company-paid LTD, AD&D, and life insurance • True flexibility – Flexible PTO and working hours that respect your life outside of work • Time to recharge – 11 paid holidays plus two Wellness Days • Investment in your growth – $1,000 annual professional development stipend