Digital Marketing Director

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighTechLending, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

💸 Finance

🏠 Real Estate

Finance • Real Estate

HighTechLending, Inc. is a consumer mortgage lender that offers home lending products and services, including retail home loans, loan refinancing, reverse mortgages, and a flexible HELOC product called EquitySelect. The company’s site presents loan estimate tools, state licensing information and contact/pay online options, and identifies itself as an Equal Housing Lender (NMLS #7147) and “Trusted since 2007.

📋 Description

• Lead digital acquisition across Google Search, Meta, LinkedIn, and emerging advertising platforms • Own paid media strategy, including account structure, bidding, targeting, creative testing, campaign optimization, and scaling • Own organic search strategy and execution, including keyword research, on-page SEO, technical SEO, content optimization, and AEO • Connect advertising spend to qualified leads, applications, and funded loans by integrating campaign, website, call-tracking, and CRM data • Develop lifecycle email programs for prospecting, lead nurturing, re-engagement, and retention • Drive full-funnel performance from first engagement through funded loan • Improve lead volume, cost per lead, cost per qualified application, and cost per funded loan • Lead website optimization and A/B or multivariate testing across website content, landing pages, forms, calls to action, advertisements, ad copy, keywords, and email • Use Google Analytics and performance dashboards to monitor traffic, engagement, click-through rates, conversion rates, lead volume, costs, lead quality, and return on advertising spend • Translate analytics insights into clear recommendations for management • Manage budgets, forecasts, channel goals, key performance indicators, and return on investment • Use marketing technology, automation, analytics, and AI-driven tools to improve targeting, personalization, reporting, and efficiency • Partner with Marketing, Sales, Creative, IT, Compliance, and Legal to deliver effective, compliant customer experiences

🎯 Requirements

• 5+ years of progressive experience in digital marketing, performance marketing, paid media, SEO, SEM, or a related field • Demonstrated success developing digital acquisition strategies and delivering measurable business results • Hands-on expertise with Google Ads, Google Analytics, SEO, SEM, Meta Ads Manager, and LinkedIn Campaign Manager • Demonstrated record managing substantial monthly budgets, auditing search terms and wasted spend, and making sound bidding and budget decisions when lead quality changes • Experience with Google Search Console, Google Tag Manager, Looker Studio, SEMrush, or comparable platforms • Strong knowledge of CRO, landing-page optimization, full-funnel marketing, A/B testing, and user experience • Experience using WordPress or another content management system and Salesforce, including navigating Salesforce and generating reports • Experience connecting Google Ads, GA4, call tracking, forms, CRM dispositions, applications, and funded loans, and feeding qualified lead outcomes back into ad optimization • Advanced analytical skills, including dashboard development, forecasting, budget management, and performance measurement • Excellent communication, collaboration, project management, and problem-solving skills • Ability to work independently, manage competing priorities, and make informed, data-driven decisions • Experience in mortgage, lending, banking, financial services, or another highly regulated industry is preferred • Individual contributor role requiring hands-on experience

🏖️ Benefits

• Fully remote work arrangement