Head of Digital Marketing

🔥 18 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 20%

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Logo of OX Security

OX Security

51 - 200 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2023-08

Cybersecurity • SaaS • Enterprise

OX Security is a leading provider of Application Security Posture Management (ASPM) solutions, dedicated to enhancing software supply chain security. The company offers a comprehensive platform that integrates seamlessly into CI/CD pipelines to provide visibility, risk prioritization, and remediation of vulnerabilities throughout the software development lifecycle. By leveraging a centralized approach, OX Security helps organizations manage AppSec processes effectively, fostering collaboration and eliminating data silos. The platform empowers businesses to adopt the 'shift-left' security methodology, ensuring that security measures are built into the early stages of development to improve protection and accelerate release cycles. OX Security is recognized for its exceptional support and innovative tools that offer a holistic view of application security, making it a trusted partner for enterprises seeking to enhance their cybersecurity posture.

📋 Description

• Own and scale the digital marketing strategy across paid media, SEO/organic, website, email, marketing automation, and ABM programs • Build and manage the digital marketing budget, allocating spend across channels to maximize pipeline and ROI • Lead demand generation programs end-to-end, from targeting and creative to landing pages, nurture flows, and conversion optimization • Own the website and digital properties as a growth engine through continuous testing and optimization • Define, track, and report on full-funnel KPIs including traffic, engagement, MQLs, pipeline, and revenue contribution • Manage the marketing technology stack, including CRM, marketing automation, analytics, and attribution, ensuring clean actionable data • Partner with Brand and Content to translate creative and messaging into high-performing digital campaigns • Monitor digital trends, platforms, and AI-powered marketing tools and introduce new channels and tactics • Manage agencies, freelancers, and external digital partners • Collaborate with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations

🎯 Requirements

• 7+ years of experience in digital marketing, demand generation, or growth marketing, including leadership experience • Experience in B2B technology, cybersecurity, SaaS, or another fast-moving technology category • Proven track record of building and scaling digital programs that generated measurable pipeline and revenue impact • Deep expertise across paid media, SEO, marketing automation, email, and web/CRO • Strong analytical skills; comfortable defining KPIs, analyzing funnel performance, and making data-driven decisions • Experience owning and managing a marketing budget • Hands-on experience with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce, GA4) • Strong project management skills with the ability to run multiple programs and campaigns simultaneously • Excellent collaboration skills, with experience working closely with Sales, Growth, Brand, and RevOps • Experience building digital marketing functions from the ground up or at high-growth startups • Hands-on familiarity with AI tools for campaign optimization, personalization, and marketing analytics • Experience with account-based marketing (ABM) programs • Background managing agencies and multiple external vendors simultaneously

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