Product Marketing Manager, Competitive Intelligence

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $135k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hightouch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Hightouch is a Composable Customer Data Platform (CDP) that enables marketing teams to personalize and optimize campaigns using customer data and AI decisioning. Built on your data warehouse, Hightouch allows for real-time personalization, audience segmentation, and journey orchestration without writing code. It integrates with over 200 tools, turning data infrastructure into actionable insights for marketing, advertising, and data teams. Hightouch empowers organizations to maintain control over their data while offering advanced features like audience targeting and conversion tracking to enhance advertising reach and campaign performance.

📋 Description

• Create and define differentiating positioning for products and solutions across marketing, product, and data personas • Lead cross-functional launches and campaigns across marketing, sales, and product • Conduct user research to identify market gaps for Hightouch products • Create, maintain, and improve website messaging, customer case studies, and sales enablement materials • Help internal teams and product evangelists craft customer-value-aligned messaging and sequences • Represent Hightouch externally at field events, customer engagements, and webinars • Own the competitive intelligence program end to end and provide real-time market intelligence to field teams • Feed competitive signals into product and roadmap decisions • Shape campaigns that communicate Hightouch’s competitive advantages

🎯 Requirements

• 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS • Strong primary and secondary research skills, including win/loss interviews, analyst reports, public filings, review sites, and pricing pages • Ability to synthesize messy, conflicting signals into a clear point of view • Experience building and maintaining structured frameworks such as battlecards, comparison matrices, and positioning maps • Proven track record producing sales and marketing content, including battlecards, competitive decks, and objection handling guides • Proficient in turning complex, technology-heavy topics into digestible, compelling stories • Excellent written and verbal communication skills • Experience working closely with sales, product, and marketing teams • Understanding of sales cycles and sales representative needs • Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets • High ownership and ability to build a new function from scratch • E-Verify eligibility to work in the U.S. is verified after hiring

🏖️ Benefits

• Meaningful equity compensation in the form of ISO options • Early exercise option • 10-year post-termination exercise window • Remote-first policy