Go-To-Market Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $145k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rockstar

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Rockstar is a full-service recruitment company that leverages a blend of human expertise and artificial intelligence to help businesses hire better and faster at a lower cost. They offer a comprehensive recruitment service for less than $1,500 per role by providing access to a large talent database, fast and efficient candidate reviews, and human screening. Their proprietary AI enables the review of thousands of applications to quickly match candidates to job descriptions, while custom screening calls are conducted by recruiters in the US, UK, or Australia. Rockstar supports hiring across a wide range of professional roles, including sales, marketing, strategy, product, business operations, analytics, data science, software development, infrastructure, finance, and accounting. This flexible approach allows companies to meet strong candidates without long-term commitments, making it a cost-effective solution for teams of all sizes.

📋 Description

• Own the full marketing funnel for the At-Need business, working closely with Sales on consultation and close • Own positioning, packaging, and voice of the core product • Lead marketing for launches in new markets, products, and consumer segments • Own the demand funnel that brings families to the company • Launch the company in new markets and reach new communities while building a repeatable playbook • Position and package new offerings, including funerals, from concept through launch with Sales and Growth • Improve how the company presents itself to hospice and referral partners • Shape the future of the company's products and customer journey

🎯 Requirements

• Experience selling a high-trust, high-consideration service to similar customers at a similar price • Positioning and offering judgment; ability to shape offers, messaging, and create/package new offerings from scratch • Ability to turn ambiguous goals into sequenced plans and prioritize rigorously • Strong quantitative instinct • Consumer insight into sensitive, emotional purchase decisions • Ability to create messaging that resonates and converts • Hands-on experience with ad accounts, landing pages, and briefs • Recent, personal ownership of marketing work rather than only directing others • High agency and ability to close loops

🏖️ Benefits

• Meaningful equity • Generous health, dental, and vision coverage • Competitive salary