Senior Product Marketing Manager

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EPS Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

📚 Education

🤝 B2B

Education • B2B

EPS Learning is a provider of structured literacy curriculum, intervention programs, instructional materials, digital tools, and professional learning for K–12 educators. Its SPIRE Literacy Suite and related products (SPIRE Up, SPIRE 4th Edition, Readfetti, Decodable Readers, Read to Learn, Coach digital tools, etc. ) use a Structured Literacy approach rooted in Orton-Gillingham to help districts deliver evidence-based reading instruction, phonics, decoding, vocabulary, comprehension, and dyslexia support. EPS partners with thousands of U. S. school districts, offers implementation coaching and professional learning, and serves millions of students and educators annually.

📋 Description

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas • Develop messaging frameworks and guidance for customer-facing, partner-facing, and internal communications • Translate product capabilities into clear customer benefits and market differentiation with Product Management • Lead go-to-market planning and execution for new products, enhancements, pricing initiatives, and strategic programs • Develop launch plans, communication strategies, enablement resources, and supporting materials • Coordinate cross-functional activities across Product, Sales, Customer Success, and Marketing • Lead messaging and communication planning for product migrations, portfolio transitions, pricing updates, and customer lifecycle programs • Develop audience-specific communication plans and messaging strategies supporting customer adoption and engagement • Support executive leaders by driving initiatives from planning through implementation • Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources • Support training and readiness efforts for Sales and Customer Success teams • Provide competitive and market insights to customer-facing teams • Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews • Monitor industry trends, customer needs, and competitor activity • Translate market insights into recommendations for Product, Marketing, Sales, and executive leadership • Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets • Monitor the effectiveness of product marketing initiatives, launches, messaging, and enablement efforts • Use data and analytics to identify optimization opportunities and drive continuous improvement

🎯 Requirements

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field • 8–10 years of experience in product marketing, product management, or marketing strategy • Experience leading cross-functional initiatives and bringing products, programs, or services to market • Strong communication, presentation, facilitation, and writing skills • Ability to influence stakeholders and drive alignment across teams without direct authority • Experience developing positioning, messaging, sales enablement resources, and go-to-market plans • Strong analytical and problem-solving skills with the ability to leverage data to inform decisions • Ability to balance strategic thinking with hands-on execution and project leadership • Experience in K-12 education, educational publishing, or education technology • Prior literacy education background a plus • Resume attachment required; applications without an attached resume are incomplete

🏖️ Benefits

• Annual bonus or commission • 401(k) retirement plan with employer match • Medical insurance • Dental insurance • Vision insurance • Generous PTO • Sick leave • Paid holidays • Employer-paid life insurance • Employer-paid short-term disability insurance • Employer-paid long-term disability insurance • Laptop for home office • Flexible remote-first work culture