Senior Director, SVOD Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $162.6k - $295.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Own and drive the end-to-end SVOD strategy across all DIRECTV platforms • Set annual and multi-year SVOD portfolio goals and execute strategic plans • Monitor portfolio performance using data and analytics • Serve as internal subject matter expert on SVOD, competitive positioning, and subscriber behavior • Lead integrated SVOD marketing strategies across major channels and business lines • Develop value propositions, messaging frameworks, and competitive positioning • Partner with Product, Analytics, Digital, Creative, and Brand teams • Develop strategies to reduce churn and improve customer satisfaction and NPS • Analyze campaign performance and optimize marketing effectiveness • Own multi-million-dollar annual SVOD revenue performance • Develop forecasts, manage budgets, and ensure revenue targets are met or exceeded • Lead business process changes to drive revenue growth and operational efficiency • Manage SVOD content and distribution partner relationships • Negotiate joint marketing programs, promotional initiatives, and co-marketing strategies • Lead, mentor, and develop the SVOD marketing team • Direct staffing, planning, and budgeting for the SVOD function • Present SVOD strategy, performance results, and recommendations to senior leadership • Synthesize complex data and market intelligence into executive-ready narratives

🎯 Requirements

• 7–10 years of progressive experience in marketing, product marketing, or a related discipline • Significant exposure to subscription-based businesses ideally preferred • 4–10 years of direct people management experience managing 2 or more direct reports • Demonstrated expertise in streaming, digital media, or entertainment marketing • Proven track record of owning and delivering against significant revenue goals of $100M+ • Experience managing external partner relationships, including negotiation and co-marketing execution • Bachelor's degree in Marketing, Business, Communications, or a related field required • MBA or advanced degree preferred • Equivalent years of additional experience may substitute for the preferred MBA or advanced degree • Deep strategic marketing expertise and long-range portfolio strategy development • Strong analytical capabilities using performance data, market insights, and financial metrics • Expertise in competitive analysis, value proposition development, and consumer positioning in streaming or subscription contexts • Executive communication skills and experience presenting to C-suite and senior leadership • Ability to lead cross-functional teams and influence stakeholders in a matrixed organization • Strong operational acumen, including budget management and initiative prioritization • Familiarity with the streaming and SVOD competitive landscape • Experience with customer acquisition and retention marketing, churn reduction, and NPS improvement • May require a background check due to routine access to proprietary DIRECTV and customer data • Approximately 5% travel required

🏖️ Benefits

• Market-competitive compensation structure • Base salary only; bonus and benefits are additional components of total compensation • Approximately 5% travel