Senior Product Marketing Manager

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Drive end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements • Represent the voice of the patient through quantitative and qualitative research across key patient audiences • Integrate patient insights into marketing, clinical, and product strategies • Build and maintain understanding of patient audiences, the mental health care landscape, and the competitive set • Develop positioning and go-to-market strategies • Collaborate with Product, Clinical, Creative, Operations, and Marketing teams to optimize patient journeys • Create patient-facing materials including emails, website updates, help articles, and educational resources • Track and analyze patient engagement, brand awareness, and service adoption metrics • Use data-driven insights to inform go-to-market priorities • Report to the Director of Product Marketing • Help build and scale the patient product marketing function

🎯 Requirements

• 4–6+ years of experience in product marketing or consumer marketing roles • Experience ideally within health tech and/or high-growth consumer technology organizations • Deep expertise in go-to-market strategy, product positioning, and messaging development • Strong quantitative and qualitative market and audience research skills • Ability to represent the voice of the patient across the business • Exceptional storytelling and communication skills • Ability to distill complex topics into clear, consumer-friendly messages • Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation • Strong analytical abilities and ability to synthesize data to improve marketing performance • Ability to navigate cross-functional teams and manage multiple priorities • Bachelor's degree required • Must be authorized to work in the U.S.; visa sponsorship or transfer requirements are addressed in the application

🏖️ Benefits

• Medical, dental, and vision insurance effective day 1 of employment • 401K with match • Generous PTO plus paid holidays • Paid parental leave • Learning and professional development opportunities through the Learning team • Team well-being focus • Collaborative environment • Diverse, experienced team