Senior Staff Product Marketing Specialist

🔥 0 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $150k - $175k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Renesas Electronics

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2002

🏭 Manufacturing

🏥 Healthcare

📦 Logistics

💰 Venture Round on 2022-06

Manufacturing • Healthcare • Logistics

Renesas Electronics is a global leader in semiconductor technology, specializing in microcontrollers, microprocessors, and a wide range of analog, power, and embedded processing products. The company designs innovative solutions for automotive, industrial, consumer electronics, and healthcare applications, with a focus on advanced driver assistance systems, high-performance computing, and renewable energy. Renesas is at the forefront of technological advancements, integrating artificial intelligence, security, and functional safety in their designs. Their commitment to innovation is showcased through their extensive R&D resources, wide array of design tools, and strategic partnerships across various industries.

📋 Description

• Develop and execute regional channel engagement plans for Renesas solutions and new product introductions • Create marketing programs that increase distributor awareness, readiness, and adoption • Establish distributor- and account-specific engagement strategies with Sales • Coordinate product launches, solution campaigns, and strategic market initiatives • Lead presentations, workshops, and technical marketing sessions for distributors and mass-market customers • Drive early customer engagement to identify application-level business opportunities • Build relationships with distributors, customers, and ecosystem partners • Identify product opportunities, competitive differentiation, and emerging customer requirements • Convert identified opportunities into customer engagements and business growth • Position and promote application-focused solutions across Industrial and Building Automation markets • Enable distributor and sales teams with messaging, use cases, market context, and solution knowledge • Champion cross-business and system-level initiatives spanning multiple Renesas product portfolios • Serve as a regional connector across Business Development, Sales, FAEs, Marketing, Product Groups, and Solutions teams • Represent regional customer and channel requirements in corporate planning discussions • Capture competitive intelligence, customer feedback, market trends, and unmet application needs • Influence future solution development, positioning, and new product introduction priorities

🎯 Requirements

• 8+ years of experience in business development, product or channel marketing, technical sales, or a related customer-facing commercial role • Experience preferably within the semiconductor or electronics industry • Must be locally based in the San Diego, California or Phoenix, Arizona area • Able to regularly engage with distributor partners, customers, and Renesas teams throughout the region • Strong understanding of Industrial markets, including Building Automation, Industrial Automation, Smart Infrastructure, or Energy • Demonstrated success developing distributor, customer, and ecosystem relationships and converting market opportunities into business growth • Experience supporting new product introductions, solution launches, channel enablement, or go-to-market initiatives • Ability to understand and communicate technical products and solutions in an application- and customer-focused manner • Strong strategic thinking, business acumen, analytical skills, and communication capabilities • Ability to influence and collaborate across Sales, FAEs, Product Management, Marketing, Business Development, and other functions within a global matrixed organization • Bachelor's degree in Engineering, Business, Marketing, or a related field

🏖️ Benefits

• Annual bonus opportunities • RSU/equity awards • 401(k) company matching • Comprehensive health and wellness benefits • Paid time off • Paid holidays • Other company-sponsored programs • Competitive benefits package alongside salary