Product Marketing Manager

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BDC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1944

🏦 Banking

💼 Consulting

🤝 B2B

Banking • Consulting • B2B

BDC is a Canadian business bank focused on supporting entrepreneurs and small-to-medium enterprises. It provides a wide range of financing products (business loans, working capital, equipment loans, commercial real estate loans, purchase-order financing, loans for tech companies, green building loans, and specialized programs like forestry and trade support) plus investment solutions (venture capital, growth and transition capital) and advisory/consulting services (strategy, finance, sustainability, leadership, marketing, operations, risk and compliance). BDC also offers tools, resources, and targeted support programs for specific sectors and entrepreneur groups (Black, Indigenous, women, newcomers).

📋 Description

• Partner with Product teams to understand the product roadmap and translate new features and enhancements into customer-focused messaging • Develop product positioning and messaging that differentiates Better Car People solutions in the automotive technology market • Identify target audiences, buyer personas, and customer pain points • Create and maintain product collateral, sales enablement materials, presentations, battle cards, and customer-facing content • Support product launches by developing go-to-market plans and collaborating with Marketing and Sales • Assist with early adopter and beta programs by gathering customer feedback and success stories • Develop customer case studies, testimonials, and success stories • Conduct competitive research and share market insights with Product, Marketing, and Sales teams • Ensure consistent messaging across campaigns and channels with the Campaign Manager and broader Marketing team • Evaluate messaging effectiveness and recommend improvements based on customer feedback and market trends

🎯 Requirements

• 3–5 years of experience in product marketing, product management, or a related marketing role • Experience working in a B2B SaaS, software, or technology company • Ability to translate technical concepts into clear, compelling customer messaging • Excellent written, verbal, and presentation communication skills • Experience collaborating cross-functionally with Product, Marketing, and Sales teams • Experience creating product collateral, sales enablement materials, and go-to-market content • Strong organizational skills and ability to manage multiple projects simultaneously • Preferred: Automotive industry experience • Preferred: Experience supporting product launches and go-to-market strategies • Preferred: Familiarity with HubSpot, Salesforce, or similar CRM and marketing platforms • Preferred: Experience conducting competitive analysis and market research • Strategic thinking and understanding of customers and market trends • Storytelling ability to simplify complex products into compelling value propositions • Detail orientation and strong writing and communication abilities • Self-motivation and comfort working in a fast-paced, evolving environment • Passion for driving product adoption and business growth

🏖️ Benefits

• Competitive salary • Comprehensive health, dental, and vision benefits • 401(k) with company match • Paid time off and company holidays • Ongoing training, professional development, and career growth opportunities • Remote work environment • Supportive and collaborative culture