Go To Market Analyst

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Nava

501 - 1000 employees

Founded 2015

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Nava is a public-benefit technology company that designs, builds, and operates modern digital services and open-source software for federal, state, and local government agencies. Nava focuses on improving public benefit delivery—such as unemployment insurance, SNAP, Medicaid, grants, and veteran services—by creating human-centered, resilient systems that scale to millions of users and reduce manual work for government staff. The company also develops tools and pilots AI-enabled solutions to streamline verification and program administration while partnering with agencies to modernize legacy infrastructure and improve outcomes for beneficiaries.

📋 Description

• Map current GTM-relevant workflows, including lead handoff, content requests, campaign approvals, and competitive intelligence sharing • Identify breakdowns and gaps in GTM processes • Design and build lightweight workflows and automations using tools such as Zapier, Salesforce automation, or light scripting • Coordinate with Engineering on production-grade builds • Maintain documentation for GTM processes and tools • Participate in relevant growth meetings, ask informed questions, and flag risks or gaps • Review bid/no-bid memos and opportunity assessments • Provide written input grounded in market and campaign data • Connect campaigns, workflows, and tooling to Business Development and Delivery needs • Build, launch, and manage outbound email and LinkedIn/social campaigns targeting prospective government clients and partners • Set up and maintain campaign performance tracking and report results against goals • Keep campaign data clean and visible in Salesforce and/or other relevant tools • Use AI tools to prototype workflows, accelerate research and drafting, and automate repetitive GTM tasks with human review • Critically evaluate AI-generated output for quality and alignment with Nava’s voice • Support competitive research and keep enablement materials current in coordination with Delivery and Solutions

🎯 Requirements

• Bachelor's degree in any discipline or equivalent experience • 2–4 years of experience in a GTM, growth/RevOps, or business development analyst role • Direct experience in the federal, state, or local government contracting space • Experience designing or building workflows/light automations connecting tools or teams, such as Zapier or Salesforce automation • Ability to exercise judgment regarding AI-assisted work and describe AI use in research, drafting, or workflow prototyping • Familiarity with outbound campaign execution and tracking through email and/or social outreach • Experience reporting campaign performance • Excellent written communication skills; plain, direct, and specific • Excellent time management and prioritization skills • Ability to manage multiple priorities and deadlines effectively • Adaptive, empathetic, collaborative, and positive mindset • Highly resourceful, reliable, and detail-oriented • Excellent written and verbal communication skills • Ability to present information effectively to internal and external stakeholders • Ability to learn quickly, stay informed, and deliver insightful analyses of new opportunities • Legal authorization to work in the United States • Work authorization that does not require visa sponsorship now or in the future • Ability to meet other requirements for applicable government contracts • May be subject to a government background check or security clearance, depending on the contract

🏖️ Benefits

• Comprehensive medical, dental, and vision plans • Disability, life, and accidental death insurance at no cost • Vacation, holidays including Juneteenth, and floating holidays • 12 paid federal holidays each year on top of regular PTO • Performance-based annual bonus when Nava meets its goals • Paid parental leave • Weekly meals delivered to new parents’ homes • Wellness program with physical, mental, and emotional health resources and support tools • Virtual doctor visits with no copay, depending on available providers • Sabbatical leave: extended unpaid leave after continuous service • 401(k) with 4% salary match • Remote-first flexible work environment • Company laptop and home office setup assistance • Monthly reimbursement for eligible home office utility expenses • Internal training programs and professional learning resources • LinkedIn Learning access and annual allowance for courses, tuition, and certifications • Referral bonus • Pre-tax commuter benefits when applicable • Collaborative and remote-friendly team environment

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