Director of SEO

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

📈 SEO Marketing

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HIP Creative

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

HIP Creative is a growth partner for orthodontic practices, specializing in transforming prospects into profit through comprehensive marketing, software, and training solutions. The company helps orthodontists build bigger practices and powerful brands by not only generating leads but also equipping teams to convert more leads into paying patients. Their proprietary PARF™ framework powers the fastest-growing orthodontic practices by focusing on marketing, software, and training. HIP Creative offers customized advertising solutions, automated follow-up systems, transparent revenue tracking, and reputation management to help orthodontic practices achieve exponential growth and sustainable success. The company has built long-term relationships with many orthodontists, supporting their growth with innovative ideas and tools tailored to the orthodontic market.

📋 Description

• Own the topical/authority roadmap, technical standard, off-page allocation, and GEO/AEO direction for HIP and Neon Canvas • Own rankings, traffic, organic-lead outcomes by vertical, and partner retention across both brands • Merge HIP and Neon Canvas SEO ways of working, tooling, and QA into one operating model • Own escalations, QBRs, and the function's voice to leadership • Own the service line's P&L, pricing and packaging, utilization and capacity, growth and expansion • Run pre-sales scoping and support sales as the SEO expert on pitches and proposals • Own org design, leveling and career paths, comp-band input, succession and bench planning, onboarding, and L&D • Manage vendors, contracts, and SLAs, including SEO tooling and plugin work; own the budget, risk, compliance, and brand safety at scale • Push emerging strategies including Reddit/community plays, AI-search visibility through GEO/AEO, LLM-citation tactics, and content automation • Lead AI enablement across SEO teams, tools, workflows, and training • Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking • Personally work with at-risk or sliding partners while Team Leads own the rest

🎯 Requirements

• 2+ years as a Director of SEO or equivalent at an agency of similar size and scope, managing multi-client SEO across 500+ accounts • Direct experience unifying SEO across two brands or logos under one umbrella into a single operating model • 6+ years in SEO spanning technical, content/on-page, off-page/links, and local/GBP • Agency or multi-client experience strongly preferred • Orthodontic or dental experience is a plus • 2+ years leading other managers, not only individual specialists • Strong command of measurement (GSC/GA), modern SEO tooling, and emerging GEO/AEO • Proven change-management ability and experience merging or standardizing teams • Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales • Excellent executive communication and stakeholder management skills • Must be located in the US • Must be available to work 8 am–5 pm CST Monday to Friday

🏖️ Benefits

• 401(k) matching • Dental Insurance • Health Insurance • Vision Insurance • Life Insurance • PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) • Remote position