Director of Paid Media

🕒 October 12

🇺🇸 United States – Remote

💵 $110k - $145k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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HMH

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🛍️ eCommerce

Education • eCommerce • Professional Development

HMH is an educational company that specializes in providing comprehensive curriculum and assessment solutions across a wide spectrum of subjects. They offer programs and resources for literacy, mathematics, science, social studies, and social-emotional learning for K-12 students. Additionally, HMH focuses on professional development for educators to enhance instructional strategies and improve student outcomes.

📋 Description

• Own end-to-end media planning, sponsorships, placements, and ad buying across paid search, paid social, programmatic display, online video/CTV, retargeting, and third-party publisher and industry media • Oversee platform, publisher, and agency execution across the brand portfolio • Translate business and funnel targets into channel, audience, placement, and budget plans prioritizing targeted accounts and ABM strategies • Own paid content strategy and direct day-to-day ad production in support of the Digital Marketing Manager (Paid Media) • Partner with Design on modular templates and format specifications; build and adapt creative variations when needed • Build and run a hypothesis-driven creative testing roadmap • Review performance weekly, optimize in-flight campaigns, and reallocate budget to improve ROAS and cost per acquisition • Manage paid media budgets, allocation, pacing, forecasting, and reporting to marketing and executive leadership • Own paid media measurement and reporting; define KPIs, ensure tracking and attribution to pipeline and revenue, use incrementality testing, and prepare campaign wrap-ups and executive readouts • Apply AI across paid media strategy, creative production, optimization, and measurement while following governance and brand-safety guardrails • Manage the paid media agency relationship, including scope, SOWs, budget pacing, campaign QA, performance reviews, and KPI accountability • Collaborate with Demand Generation, Customer Marketing, Marketing Operations, Sales, Design, Brand, and Business Unit marketing partners • Ensure paid creative meets brand, tone-of-voice, legal, claims-review, accessibility, and education-audience standards • Manage, coach, and develop the Digital Marketing Manager (Paid Media) • Monitor platform changes, competitor advertising, and AI-driven discovery; recalibrate channel mix

🎯 Requirements

• 8+ years of marketing or advertising experience, including 5+ years focused on paid media • Experience managing or mentoring at least one direct report • Demonstrated success shaping ad creative that performs and owning channel performance and optimization • Hands-on experience with media planning, placement, and ad buying across Google Ads (Search, Performance Max, YouTube), Meta, LinkedIn, programmatic/DSP buying, third-party publishers, and industry media partners • Ability to negotiate, execute, and oversee agency-managed buys • Experience owning annual paid media budgets of $1M+, ideally across multiple brands or business lines • Experience developing and executing paid media strategies for targeted-account and account-based marketing (ABM) programs • Strong analytical fluency with GA4, B2B attribution models, incrementality testing, and BI/reporting tools • Demonstrated use of AI tools for paid media strategy, creative production, optimization, or measurement • Comfort with AI-assisted content tools and design platforms; ability to build or adapt ad variations within reusable templates and brand systems • Proven experience managing an external media agency and holding partners accountable to performance • Effective leadership and managerial skills, with experience developing direct reports • Excellent communication, presentation, and collaboration skills, including presenting performance and recommendations to executive audiences • Ability to operate in a complex, matrixed, multi-stakeholder environment • Strong project management skills, keen attention to detail, and excellent prioritization

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