Director, Digital Marketing

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Horizon3.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Horizon3. ai is a cybersecurity company that specializes in autonomous penetration testing through its platform, NodeZero. The company's mission is to proactively identify and address attack vectors before they can be exploited, allowing organizations to continuously assess their security posture across various environments including cloud, IoT, and on-premises systems. Founded by veterans from the US Special Operations and National Security sectors, Horizon3. ai offers a self-service SaaS solution that provides organizations with insights into their security vulnerabilities without requiring persistent or credentialed agents.

📋 Description

• Own paid search, paid social, and display channels end to end, including strategy, campaign architecture, bidding, and performance • Rebuild campaign structures around buying intent and high-value target accounts • Operate LinkedIn as an enterprise conversion, intent-driven, and account progression channel • Design and execute ABM advertising campaigns across LinkedIn, targeted display, and IP-based ad platforms • Own the website as a conversion vehicle, including front-end architecture, mobile responsiveness, page speed, and feature roadmap • Lead conversion rate optimization through structured, hypothesis-driven A/B testing • Own SEO and AEO for non-branded, high-commercial-intent queries and AI answer engines • Shift organic traffic toward high-converting, intent-focused landing pages • Source, vet, and manage digital agencies, contractors, and freelancers • Execute competitive and category digital campaigns with product marketing • Build digital air-cover campaigns ahead of field events, dinners, and executive campaigns • Oversee cookie policies, consent banners, and web tracking compliance • Improve digital attribution tracking, UTM hygiene, form tracking, and opportunity ARR tracking • Evaluate digital spend by pipeline contribution, marginal ROI, cost per opportunity, and opportunity value • Recruit, onboard, coach, develop, and retain digital marketing specialists • Collaborate with peer marketing managers, senior leaders, brand, design, product marketing, field marketing, and vertical marketing

🎯 Requirements

• 8+ years of experience in B2B digital marketing or demand generation • 3+ years directly leading, mentoring, and developing a digital marketing or performance team • Proven ownership of paid media at scale across search, social, and display • Hands-on expertise in paid search and paid social platform mechanics, manual bid management, and automated bidding • Website ownership experience covering technical performance, mobile optimization, conversion flows, and strategy • Demonstrated conversion rate optimization track record with robust A/B testing and structured prioritization • SEO and AEO results for non-branded, high-intent commercial keywords, including content planning, technical optimization, and AI search visibility • Experience managing digital agencies, web developers, or freelance contractors • Fluency in marginal ROI, CAC, and pipeline mathematics; ability to defend budgets to finance and executive leadership • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical industry experience • Up to 10% business travel may be required • Must be legally authorized to work in the United States • Cybersecurity, developer tools, or highly technical enterprise B2B SaaS background is a differentiator • Hands-on WordPress or Webflow experience is a differentiator • Familiarity with advanced ABM targeting, programmatic advertising, front-end campaign tracking, multi-touch attribution, or UTM structures is a differentiator

🏖️ Benefits

• Equity package in the form of stock options • Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Collaborative and inclusive culture • Remote work model