Senior Marketing Campaigns Manager, ABM

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $145k - $185k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Horizon3.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Horizon3. ai is a cybersecurity company that specializes in autonomous penetration testing through its platform, NodeZero. The company's mission is to proactively identify and address attack vectors before they can be exploited, allowing organizations to continuously assess their security posture across various environments including cloud, IoT, and on-premises systems. Founded by veterans from the US Special Operations and National Security sectors, Horizon3. ai offers a self-service SaaS solution that provides organizations with insights into their security vulnerabilities without requiring persistent or credentialed agents.

📋 Description

• Own ABM strategy and execution across East Coast priority accounts and assigned target-account segments • Build one-to-one, one-to-few, and one-to-many programs based on account tier, segment, intent signal, buying stage, and pipeline status • Define and prioritize target account lists with Sales and SDR leadership • Develop account-level plans including buying-group mapping, engagement-gap analysis, message personalization, channel sequencing, and next-best actions • Plan and execute integrated campaigns aligned to pipeline and revenue goals • Manage end-to-end campaign project plans, timelines, dependencies, risks, deliverables, and success metrics • Build multi-channel campaigns across email, paid media, landing pages, social, partner channels, field programs, direct mail, gifting, and Sales outreach • Own webinars and virtual events across AMER, EMEA, and APJ, including scheduling, registration, promotion, live-day coordination, and follow-up • Manage speakers, moderators, partners, run-of-show documents, dry runs, and day-of support • Coordinate regional localization of webinar topics, timing, promotion, and follow-up • Design and execute coordinated ABM plays using advertising, intent data, gifting, field events, content, webinars, and SDR outreach • Partner with Field Marketing on CISO dinners, roundtables, enterprise experiences, executive events, and regional activations • Align with Sales and SDR leadership on account planning, campaign sessions, signals, next actions, and outreach sequences • Ensure campaigns, webinars, ABM plays, and events are built and tracked in project management tools, Salesforce, and marketing automation platforms • Maintain campaign hierarchy, naming, UTM structure, campaign membership, segmentation, lifecycle tracking, and attribution • Build repeatable workflows for campaign intake, audience creation, QA, launch readiness, follow-up, and analysis • Monitor data quality and troubleshoot Salesforce, Pardot or Marketo, webinar, and ABM systems • Define and report KPIs including account engagement, buying-group coverage, registrations, attendance, meetings, pipeline, conversion, velocity, and ROI • Analyze performance, identify trends and gaps, and optimize messaging, channels, offers, sequencing, webinar formats, and account selection • Lead cross-functional programs, communicate plans and risks, influence without direct authority, and mentor peers

🎯 Requirements

• 6+ years of B2B marketing experience focused on ABM, campaign management, demand generation, or integrated marketing programs in a high-growth SaaS or technology company • Proven track record designing and executing ABM programs that generate measurable pipeline and accelerate deal velocity • Experience owning integrated campaigns or programs from strategy and planning through execution, follow-up, reporting, and optimization • Hands-on experience with project management systems such as Asana, Monday.com, Wrike, or Jira • Experience planning and executing webinars or virtual events across multiple regions and time zones • Experience with ABM and intent technology such as 6sense, Bombora, Influ2, or ZoomInfo • Experience with direct mail and gifting platforms such as Reachdesk • Strong command of Salesforce for campaign setup, campaign membership, account-level pipeline tracking, attribution, and reporting • Familiarity with Pardot, Marketo, HubSpot, or another marketing automation platform • Ability to build buying-group maps, account engagement plans, tiered plays, campaign briefs, project plans, and measurement frameworks • Strong understanding of lead and account lifecycle management, segmentation, campaign tracking, attribution, and funnel measurement • Ability to manage multiple account plays, campaigns, webinars, stakeholders, and deadlines • Strong written and verbal communication skills • Strong cross-functional collaboration skills • Ability to operate independently and influence without direct authority • Comfort translating complex technical subject matter into account-relevant messaging for CISOs, security architects, IT, and SecOps practitioners • Experience in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS is an advantage • Experience coordinating global programs across AMER, EMEA, and APJ • Familiarity with Zoom, ON24, GoToWebinar, or similar webinar platforms is an advantage • Experience with LinkedIn Campaign Manager for account-targeted paid programs is an advantage • Experience supporting Federal or Public Sector ABM or campaign motions is an advantage • Experience creating ABM playbooks, campaign governance models, or repeatable operating processes is an advantage • Experience using AI tools or automation is an advantage • Familiarity with Tableau, Power BI, or advanced reporting techniques is an advantage • Legally authorized to work in the United States • Must answer whether employment visa sponsorship is required

🏖️ Benefits

• Equity package in the form of stock options for all full-time roles • Health, vision, and dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Inclusive and collaborative work culture • Minimal travel for internal offsites; job-related travel expenses reviewed and approved by manager