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Channel Development, Lead Retention

đź•’ August 19

🇺🇸 United States – Remote

đź’µ $115.2k - $158.4k / year

⏰ Full Time

đźź  Senior

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Logo of Humana

Humana

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

đź“‹ Description

• Define sales product strategy for one or more lines of business targeting specific markets and business segments • Drive sustained mail order pharmacy utilization through refill-rate, auto-refill enrollment, and member-engagement strategies • Own the member lifecycle from first fill through repeat fills, auto-refill adoption, and ongoing adherence • Partner with Operations, Marketing, Contact Center, Product, Analytics, and Clinical teams • Optimize member touchpoints across inbound and outbound channels • Identify and reduce refill leakage and improve script continuity • Use data-driven insights and targeted retention initiatives to improve refill rates and auto-refill adoption • Reduce member attrition and drive sustainable prescription growth • Provide data-driven expertise and management reporting to improve sales performance and market share • Develop go-to-market strategies and identify new business opportunities • Conduct trend and utilization analysis to identify improvement areas • Collaborate with business leaders, marketing, and finance on strategic sales plans • Advise executives on functional and segment-specific strategies • Exercise independent judgment on complex issues with minimal supervision

🎯 Requirements

• 5+ years of experience in customer engagement, retention, lifecycle marketing, pharmacy, healthcare, contact center operations, or related growth-focused roles • Proven experience developing and executing strategies that improve customer retention, utilization, adherence, or recurring revenue performance • Demonstrated success leading cross-functional initiatives across Operations, Marketing, Analytics, Product, and Customer Experience teams • Strong analytical skills and ability to translate data and insights into actionable growth and retention strategies • Experience managing performance against retention, refill rates, conversion, engagement, utilization, customer lifetime value, and operational KPIs • Experience building business cases, prioritizing growth opportunities, and driving measurable business outcomes • Strong project management and organizational skills • Excellent communication, presentation, and stakeholder management skills, including influencing senior leaders • Proficiency with CRM, campaign management, reporting, and analytics platforms • Comprehensive knowledge of Microsoft Word, Excel, and Access • Passion for continuously improving consumer experiences • Minimum internet speed of 25 Mbps download and 10 Mbps upload for home work • Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Telephone equipment appropriate to business requirements • Bi-weekly internet expense payment for employees working from home in California, Illinois, Montana, or South Dakota • Remote work arrangement • Occasional travel to Humana offices for training or meetings

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