Senior Digital Marketing Analytics Professional

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $86.3k - $118.7k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Develop and execute data-driven digital marketing strategies across website, email, SMS, SEO, and organic social channels • Lead and support digital marketing initiatives and attribution across owned channels • Support acquisition website authoring needs and testing agendas • Track owned-channel performance and assist with business-listing inputs • Develop audience-first campaigns driving engagement, conversion, and retention • Align digital efforts with brand, business, and growth objectives • Oversee email marketing strategy, including segmentation, automation, and performance tracking • Support organic social media planning and execution • Ensure digital content reflects brand voice, values, and compliance standards • Partner with creative, analytics, portfolio/brand, agencies, vendors, and other cross-functional teams • Coordinate timely, high-quality delivery across teams • Monitor KPIs and compile performance reports • Use consumer insights and performance data for strategy and optimization • Report campaign results and business impact to stakeholders

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience • 4+ years of experience in digital marketing, with a focus on owned channels • Strong understanding of SEO, content strategy, digital attribution, and user experience • Proven success developing and optimizing digital strategies across email, SEO, website, and social • Experience working in agile PODs and applying agile principles to campaign development • Strong analytical, communication, and project management skills • Results-oriented approach and passion for data-driven decision-making • Experience in agile environments and cross-functional collaboration • Excellent communication and stakeholder engagement abilities • Master’s degree or MBA preferred • Experience in healthcare, senior services, or multi-site operations preferred • Familiarity with omnichannel marketing and audience segmentation preferred • Knowledge of HIPAA compliance and healthcare marketing regulations preferred • Ability to work Eastern Standard Time (EST) hours • May require up to 10% travel • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Whole-person wellness benefits • Occasional travel to Humana offices for training or meetings