Senior Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Logo of STI Federal

STI Federal

51 - 200 employees

Founded 2019

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

STI Federal is a tribally owned federal contracting organization under Sault Tribe Incorporated that provides mission-driven services to U. S. government customers. Its subsidiaries and joint ventures deliver public health and human services support, information technology services, and general mission-support capabilities. STI Federal leverages Small Business, Small Disadvantaged Business, and 8(a) certifications to offer streamlined procurement, sole-source contracting, and secure solutions for federal missions.

📋 Description

• Serve as the marketing engine of STI Federal’s federal growth strategy • Partner with Business Development and Capture leadership to build and execute an annual growth marketing plan • Develop account-based campaigns targeting agencies, program offices, contracting activities, OSDBU offices, and large-prime teaming partners • Position STI Federal’s tribally owned status, socioeconomic designations, and differentiators in market-facing messaging • Participate in BD pipeline reviews and synchronize marketing priorities with capture timelines • Build and manage the annual conference, trade show, and industry event calendar • Represent STI Federal at conferences, trade shows, industry days, and matchmaking sessions • Identify priority attendees and secure meetings for BD and executive leadership • Run pre-show LinkedIn and email outreach • Capture, qualify, and log event leads and contacts in the CRM within 48 hours • Coordinate post-event follow-up with Business Development • Measure and report event performance and opportunity influence • Own exhibit execution, including registration, booth selection, shipping, drayage, electrical and internet orders, and setup and teardown • Order, design, and maintain booth materials, displays, signage, lead-capture tools, and promotional items • Produce event collateral such as capability statements, agency-specific one-pagers, contract vehicle sheets, and leave-behinds • Manage event and sponsorship budgets and vendors • Prepare booth staff with target lists and talking points • Ensure event engagement with government personnel complies with federal ethics and gift rules • Maintain capability statement, past performance, and company boilerplate libraries • Produce proposal graphics, win-theme visuals, and branded templates • Maintain the corporate website with capabilities, NAICS codes, contract vehicles, and past performance while ensuring ADA and Section 508 compliance • Produce web content, capability sheets, whitepapers, newsletters, and proof points • Lead STI Federal’s LinkedIn presence and executive thought-leadership campaigns • Track and report marketing-sourced and marketing-influenced pipeline with Business Development • Route inbound agency and teaming inquiries to Business Development • Ensure sensitive BD, capture, and nonpublic information is excluded from public-facing materials

🎯 Requirements

• Bachelor’s degree in communications, Marketing, Digital Media, or related field, or equivalent experience • 5+ years of marketing experience in a business-to-government (B2G) or federal contracting environment supporting business development or growth • Hands-on experience planning and executing conferences and trade shows, including booth logistics, materials ordering, and vendor management • Experience managing corporate websites and producing capability-based content • Working knowledge of the federal acquisition lifecycle, from sources sought through award and recompete • Proficiency with CRM platforms such as Salesforce or HubSpot • Proficiency with CMS and analytics tools • Proficiency with design tools such as Adobe Creative Suite or Canva • Ability to convert technical concepts into clear, persuasive content • Strong project and vendor management skills • Ability to engage senior government officials, prime contractor executives, and small business liaisons • Commitment to STI Federal’s core values and ability to work collaboratively • Ability to stand for extended periods • Ability to lift booth materials up to 40 lbs, with or without reasonable accommodation • Advanced degree or marketing certifications preferred • APMP certification a plus • Experience marketing for a tribally owned, 8(a), or other small business federal contractor preferred • Experience with federal market intelligence platforms such as GovWin IQ, Bloomberg Government, or HigherGov preferred • Experience producing proposal graphics or supporting proposal operations preferred

🏖️ Benefits

• Remote setting available • Up to 25% domestic travel to conferences and industry events • Equal Employment Opportunity workplace • Diverse and inclusive workplace • Native American preference when candidates meet qualifications equally • Reasonable accommodation available

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