Senior Digital Media Content Strategist

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $86.3k - $118.7k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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Logo of Humana

Humana

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Manage day-to-day interactions with audio and digital platforms to publish and support episodic content • Develop and maintain the content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews • Lead development of content that engages customers and supports member, patient, caregiver, and community needs • Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver audience-centered, on-brand, compliant content • Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning • Plan, develop, publish, and optimize recurring content across audio and digital platforms • Turn audience insights, business priorities, and editorial themes into clear content plans and repeatable publishing routines • Coordinate production needs and guide content development • Review performance insights and collaborate with internal teams and external platforms

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or a related field, or equivalent professional experience • 5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles • 3+ years of experience developing, managing, publishing, or optimizing content for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series • Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows • Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes • Experience developing recurring content within an in-house agency, health care company, insurance company, media organization, publisher, or other regulated industry • Experience managing relationships with audio, podcast, content management, publishing, workflow, or analytics platforms • Experience with Adobe Experience Manager, Workfront, Aprimo, Monday.com, Sprinklr, Adobe Experience Platform, or similar platforms • Experience coordinating vendors, production partners, platform partners, or agency resources • Experience presenting content plans, editorial recommendations, performance insights, or optimization opportunities to leaders and cross-functional stakeholders • Home internet with at least 25 Mbps download and 10 Mbps upload speed • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Personal wellness and smart healthcare decision support • Remote work arrangement • Occasional travel to Humana offices for training or meetings

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