Associate Director, Product Marketing

Job not on LinkedIn

🕒 August 27

🇺🇸 United States – Remote

💵 $90k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 19%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iCivics

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

📚 Education

🤝 Non-profit

Education • Non-profit

iCivics is a nonpartisan 501(c)(3) organization that advances civic learning by providing free, standards-aligned educational resources, digital games, and professional supports for teachers and students across all 50 U. S. states. Founded by former Supreme Court Justice Sandra Day O’Connor, iCivics works to innovate civic education, inform policy, inspire engagement, and measure impact—serving educators, students, families, and communities with curriculum, events, partnerships, and research to strengthen democratic participation.

📋 Description

• Lead integrated marketing campaigns for back-to-school, Constitution Day, product launches, professional learning services, custom curriculum, and other priorities • Establish campaign goals, audiences, messaging, calls to action, timelines, deliverables, channel plans, and success measures • Write and produce email copy, landing-page content, digital assets, presentations, toolkits, promotional materials, and audience-facing resources • Coordinate execution across email, web, social media, paid media, events, partnerships, and other channels • Partner with channel owners, designers, agencies, contractors, and internal teams from planning through launch • Manage timelines, dependencies, reviews, approvals, and post-campaign evaluation • Develop go-to-market plans for products, resources, features, services, and major updates • Define target audiences, value propositions, positioning, key messages, launch plans, materials, and success measures • Translate product, curriculum, and service details into clear audience benefits • Develop launch briefs, readiness plans, messaging guides, FAQs, presentations, demonstrations, and supporting materials • Lead post-launch reviews and recommend changes based on performance, adoption, and audience feedback • Develop and maintain positioning, value propositions, messaging frameworks, and audience-specific product narratives • Bring audience needs, campaign insights, positioning considerations, and go-to-market requirements into product discussions • Develop educator and district-leader personas and customer journeys with the Product Council • Gather and interpret audience insights with Product, Engagement, Professional Learning, Research, and Data teams • Build cross-functional readiness through talking points, presentations, FAQs, toolkits, and training materials • Establish sources of truth for positioning, messaging, launch information, and campaign plans • Define and track awareness, engagement, conversion, activation, adoption, repeat use, and audience-feedback measures • Prepare performance updates and post-campaign reports for teams and organizational leaders • Develop repeatable campaign and product-marketing processes, templates, and tools • Initially serve as a highly hands-on individual contributor, with expected progression toward strategic leadership and campaign direction

🎯 Requirements

• At least 8 years of relevant experience in product marketing, integrated marketing, campaign management, go-to-market strategy, or related work • Experience planning and executing integrated campaigns across multiple channels • Direct experience leading product launches or go-to-market initiatives • Strong experience developing product positioning, value propositions, and audience-specific messaging • Excellent writing and editing skills • Experience producing campaign assets and materials in a hands-on individual contributor role • Experience applying audience research, personas, or customer journey insights to marketing decisions • Strong project management skills • Ability to coordinate multiple contributors, deadlines, and dependencies • Ability to move between strategic planning and detailed execution • Experience using quantitative and qualitative evidence to improve campaigns and marketing decisions • Strong cross-functional communication and relationship-building skills • Ability to work independently, identify gaps, and move work forward with limited direction • Preferred: Experience in K-12 education, education technology, educational publishing, curriculum, professional learning, or a mission-driven nonprofit • Preferred: Knowledge of the needs and decision-making processes of K-12 teachers and district leaders • Preferred: Experience marketing both individual-user products and district-level services • Preferred: Experience working with product managers, curriculum developers, researchers, data teams, designers, and audience-facing teams • Preferred: Experience supporting digital products, educational games, instructional resources, professional learning, or custom curriculum services • Preferred: Familiarity with product marketing frameworks, integrated campaign planning, and customer journey development • Preferred: Comfort using AI and other tools responsibly to support research, planning, drafting, analysis, and workflow efficiency • Must work from a home office • Candidates must be located in the United States, with final work location subject to approval • Resume and application-question responses required; cover letter optional

🏖️ Benefits

• Medical options with $0 deductible (covered by us) • 100% remote (US) with flexible hours • 5 weeks PTO • Winter Break • Summer Fridays • Guaranteed 4-day July 4th weekend • 12 weeks of 100% paid parental leave • Annual professional development stipend • In-person annual staff retreat • Expected travel of less than 10%

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