Director of Marketing – SQL

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

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IDERA Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

IDERA Software is a company that specializes in providing database management and monitoring tools. Its diverse range of products includes ER/Studio Data Modeling Tools, SQL Diagnostic Manager, SQL Compliance Manager, SQL Secure, and SQL Safe Backup, catering to users of SQL Server, Oracle, Sybase, DB2, and MySQL databases across on-prem, cloud, or hybrid environments. The company offers solutions for database performance monitoring, security, compliance, and automated backups, along with free tools for SQL Server management like SQL Data Profiler, SQL Check, and PowerShell tools. IDERA Software aims to streamline database management and enhance database performance, compliance, and security for enterprises. They host events such as Data Days, a virtual industry-focused event for data professionals, to showcase their leadership in the data industry.

📋 Description

• Set the overall marketing strategy across brand, demand generation, product marketing, content, and customer marketing • Define the company’s position on AI-mediated discovery, generative engine optimization, AI shopping agents, and LLM-based recommendations • Translate AI-mediated discovery insights into channel and content strategy • Partner with Sales and Product leadership on positioning, pricing input, and account-based strategies • Build and lead a team spanning demand generation, content/SEO-GEO, product marketing, brand/creative, website development, and customer/lifecycle marketing • Own content strategy end to end for human readers and AI answer engines • Own the always-on digital demand engine, including paid and organic channels, website and conversion optimization, marketing automation, and lifecycle nurture email campaigns • Drive community and third-party engagement and credibility strategy • Oversee product launches, competitive positioning, and sales enablement materials • Lead adoption of AI tools across marketing, including content drafting and editing, campaign personalization, creative production, lead scoring and prioritization, competitive and market research, and marketing analytics • Define KPIs including share of voice in AI-generated answers and brand mention and citation frequency across LLMs • Own the marketing budget, report on KPIs, track channel impact, and use data to drive decisions • Partner with Sales, Product, and executive leadership to align marketing with business goals

🎯 Requirements

• 8+ years in B2B software/SaaS marketing leadership • At least 3+ years in a Director-level role owning marketing strategy and budget • Direct experience adapting a marketing strategy to include AI channels for a changing buyer journey • Strong quantitative fluency • Experience owning a marketing budget, building attribution models, and reporting marketing ROI to executives • Experience building and coaching a team across demand generation, product marketing, content, website development, and brand • Excellent storytelling and positioning instincts • Ability to write and edit high-quality content personally when needed • Familiarity with how LLMs and AI search surfaces generate recommendations and how content/brand is surfaced and trusted • Hands-on experience using AI tools for content generation and editing, personalization, analytics, and research • A point of view on where AI tools help versus where they introduce risk • Demonstrated productivity gains from AI adoption within the marketing function, with clear quality and accuracy guardrails • Must meet applicable employment eligibility requirements

🏖️ Benefits

• Equal opportunity employment • Secure processing of personal information in accordance with applicable data protection regulations • Resume and related personal information retained solely for recruitment and hiring purposes, with unsuccessful candidates' resumes securely deleted within twelve months of the hiring decision unless otherwise required by law or explicitly consented to • Rights to request access to, correction of, or deletion of personal information under applicable privacy laws, including GDPR

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