Director, Marketing

Job not on LinkedIn

🔥 1 minute ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $165k - $195k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Opensend

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

📣 Marketing

💼 Consulting

🛍️ eCommerce

Marketing • Consulting • eCommerce

Opensend is a leading marketing technology platform that specializes in identifying and converting engaged website visitors into potential customers. By capturing first-party data, including email addresses and device identifiers, Opensend enables businesses to enhance their retargeting strategies and achieve high return on investment through automated email sequences and targeted advertising. Trusted by thousands of brands, Opensend streamlines the user acquisition process, helping companies grow their email lists and drive significant revenue increases without reliance on traditional advertising methods.

📋 Description

• Own the demand plan, including pipeline targets, channel mix, program calendar and budget • Run campaigns across paid, email, webinars, events, account-based programs and SEO • Own marketing operations, including automation, lead scoring, routing, attribution and reporting • Lead go-to-market campaigns for new verticals and products • Develop customer marketing programs that drive cross-sell and retention • Manage co-marketing with agency and technology partners • Lead a small, growing team and the contractors and agencies supporting it • Work closely with Sales, Partnerships, Revenue Operations and Product Marketing • Take on a growing share of marketing leadership as the fractional VP of Marketing hands off • Build campaign measurement to determine whether programs should be scaled

🎯 Requirements

• Ten or more years in B2B marketing, including five or more in demand generation at a SaaS company • Ownership of a marketing-sourced pipeline number and the budget behind it • Hands-on experience with HubSpot, Marketo or similar, including scoring, routing and attribution • Experience managing people and contractors • Ability to demonstrate which programs produced revenue • Experience marketing to marketers • Marketing martech, data or identity products to ecommerce and DTC brands is advantageous • Partner or ecosystem-led demand, such as in the Shopify or Klaviyo ecosystems, is advantageous • Experience launching into a new vertical is advantageous • Experience taking over a function from a fractional or interim leader is advantageous • Must be a resident of Canada or United States

🏖️ Benefits

• Equity and benefits follow the approved offer framework