Chief Marketing Officer

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Surgical Information Systems

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1996

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Surgical Information Systems is a healthcare-focused software and services company that provides cloud-based perioperative and ambulatory surgery center (ASC) management solutions. Their SIS Complete platform includes EHR/clinical documentation, anesthesia and surgery documentation, analytics, revenue cycle management (RCM) services, and compliance tools tailored for ASCs and hospitals. SIS delivers SaaS products plus tech-enabled billing, coding, transcription, and compliance services to improve clinical, financial, and operational performance for surgical providers.

📋 Description

• Lead go-to-market strategy for SIS across new and existing products, services, and market segments • Establish target customer profiles, positioning, launch plans, and success measures • Lead product marketing across the SIS portfolio, including positioning, value propositions, buyer-specific messaging, competitive differentiation, and launch readiness • Own pricing and packaging recommendations with CEO, product, and finance leaders • Direct market research, competitive intelligence, and customer insights to identify growth opportunities and inform product strategy and investment decisions • Lead sales enablement with value propositions, buyer-specific messaging, customer evidence, and sales tools • Set the enterprise marketing vision, annual plan, and long-term priorities • Serve as the executive voice of the market and customer in company decisions • Present to the Board of Directors on market opportunities, brand strategy, marketing performance, and return on investment • Partner with the Chief Growth Officer on pipeline goals, customer acquisition, and expansion priorities • Own SIS brand strategy, positioning, and standards, including brand evolution or rebranding • Direct corporate communications, public relations, analyst relations, thought leadership, and executive visibility • Partner with executive leadership on reputation management and sensitive external communications • Oversee integrated demand generation across digital, content, email, search, social media, events, account-based marketing, and partner channels • Align with sales on lead qualification, handoffs, conversion, and pipeline reporting • Partner with customer success, product, and sales to strengthen customer engagement, advocacy, retention, and expansion • Own the marketing budget, resource allocation, and agency investments • Set performance measures for marketing-sourced and influenced pipeline, revenue contribution, conversion, acquisition efficiency, brand awareness, and customer engagement • Oversee marketing operations, technology, automation, analytics, and data quality • Ensure marketing claims, content, and data practices meet healthcare regulatory and customer requirements, including HIPAA and protection of patient information • Lead, coach, and develop the marketing team; set priorities, expectations, and accountability • Build team capabilities, succession plans, and operating structure • Oversee agency and vendor relationships and promote collaboration across SIS business units • Assess current product positioning, competitive landscape, marketing team, and results during the first 90 days • Deliver refreshed positioning and messaging, an active sales enablement program, and a marketing plan and budget by month 6 • Execute priority go-to-market and launch plans, demonstrate pipeline growth, and establish the appropriate team structure by month 12

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • 15 or more years of progressive marketing experience, including significant senior leadership responsibility for a broad marketing function in a B2B SaaS, technology, or services business • Healthcare technology experience preferred • Proven leadership of product marketing, including product launches, positioning, competitive differentiation, and pricing and packaging input, ideally in healthcare technology • Proven success creating and executing go-to-market strategies in close partnership with sales, building qualified pipeline, and delivering measurable revenue growth across multiple products or services • Experience presenting to boards and executive teams, managing budgets, and leading senior marketing leaders through organizational change • Experience leading a company rebrand or brand repositioning from strategy through implementation, with demonstrated results in brand positioning, market recognition, or business performance, strongly preferred • Strong command of product marketing, go-to-market strategy, brand strategy, demand generation, customer marketing, communications, and marketing operations • Commercial and financial judgment; ability to turn market insights and analytics into clear investment decisions and measurable priorities • Clear executive communication, sound judgment, and the ability to influence across functions • At this time we are unable to sponsor H1B candidates

🏖️ Benefits

• Medical insurance • Vision insurance • Dental insurance • Short Term Disability insurance • Long Term Disability insurance • Life Insurance • Vacation/Sick time • 401(k) retirement plan with company match • Paid Holidays • SIS Cares Day