Director of Commercial Marketing

🔥 13 hours ago

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $155k - $165k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iFIT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Build and lead marketing for iFIT’s commercial business across the Freemotion, NordicTrack and iFIT brands • Support sales motions serving gym chains, institutions, luxury hotels, resorts, wellness businesses, Pilates studios and connected subscription buyers • Tie marketing priorities to commercial revenue, pipeline and budget • Build hospitality marketing programs, flagship installations, case studies, design-trade presence and experiential events • Own Freemotion positioning, standards and reputation with commercial buyers • Set NordicTrack’s commercial go-to-market within brand standards • Create sales toolkits, segment messaging, brochures, spec sheets, proposal templates, ROI tools, battlecards and onboarding materials • Build case studies, testimonials, reference-customer and co-marketing programs • Run customer advisory and referral programs • Partner on website lead capture, conversion, paid media, lead generation and account-based campaigns • Establish studio-founder lead-generation pilots and scale effective channels • Own trade show and commercial event strategy and content • Manage agency partners, including social media and trade PR • Lead and develop the team, set AI-enabled production workflows and manage vendors • Own the commercial marketing budget and report results to marketing and commercial leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business or a related field • 8+ years in marketing, including 4+ years in B2B or commercial marketing for physical products • Track record partnering with a quota-carrying sales organization, with measurable pipeline or revenue impact • 3+ years marketing to hospitality buyers, with a track record of helping win business in the segment • Experience supporting more than one sales motion • Working knowledge of digital lead generation, including landing pages, nurture, paid media and cost per lead • Experience testing new channels or running customer discovery • Demonstrated use of AI tools in marketing production, including quality, accuracy and brand-consistency workflows • Hands-on experience with CRM and marketing automation platforms • Experience planning trade shows and experiential events • Hands-on ability to build sales materials, write copy, and brief and direct designers and agencies • Experience managing people, agencies and a budget • Willingness to travel up to 20%, including internationally • Authorized to work in the United States without sponsorship

🏖️ Benefits

• Opportunity to work remotely anywhere in the United States • Travel up to 20%, including internationally • At-will employment