Associate Manager, Product Line

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Implus

501 - 1000 employees

Founded 1988

🏭 Manufacturing

⚽ Sports

🛒 Retail

Manufacturing • Sports • Retail

Implus is a global consumer-products company specializing in fitness accessories and devices, athletic performance and movement products, hosiery and footwear accessories, and outdoor gear. The company manages a portfolio of brands focused on fitness, lifestyle, and outdoor categories, distributes products through retail and digital channels, and emphasizes corporate initiatives like ESG and talent attraction.

📋 Description

• Support management, execution, and commercialization of assigned product lines • Maintain product line information, product trackers, assortment files, roadmaps, launch calendars, and commercialization tools • Assist with product line reviews, assortment analysis, SKU rationalization, and portfolio reporting • Track product performance, sales trends, margins, inventory status, launch performance, and productivity indicators • Prepare reports, summaries, and analysis for portfolio decisions and business reviews • Conduct consumer, customer, marketplace, category, and competitive research • Monitor competitor products, pricing, claims, features, positioning, packaging, and channel activity • Assist with product briefs, product requirements, positioning inputs, claims, pricing parameters, and success criteria • Coordinate product samples, specifications, timelines, feedback, milestones, deliverables, and project documentation • Support product positioning, feature-benefit matrices, claims support, competitive comparisons, product copy, digital content, and commercialization materials • Support Digital Commerce with product content, merchandising inputs, product page readiness, imagery needs, claims, and launch information • Review product content for accuracy and alignment with approved positioning • Provide product details, consumer insights, positioning inputs, claims support, and storytelling information to Shared Services Marketing • Collaborate cross-functionally with Finance, Commercial, Digital Commerce, Operations, Product Development, and Marketing

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field, or equivalent combination of education and experience • Typically 1 to 3+ years of experience in product management, merchandising, marketing, category management, product development, sales support, retail, digital commerce, or related business function • Strong interest in consumer products, product development, consumer insights, brand strategy, commercialization, and portfolio management • Ability to gather, organize, analyze, and summarize product, market, competitive, and business information • Strong attention to detail and ability to maintain accurate product data, trackers, timelines, and documentation • Strong communication and collaboration skills with ability to work across functions • Ability to manage multiple tasks, deadlines, details, and follow-ups in a fast-paced environment • Proficiency with Microsoft Excel, PowerPoint, Word, and collaboration tools • Preferred: experience in sporting goods, fitness, wellness, outdoor, footwear/apparel/accessories, retail, or branded consumer products • Preferred: experience supporting product launches, assortment planning, commercialization, product data, or marketing/sales materials • Preferred: exposure to digital commerce, product content, merchandising, or retail channel support • Preferred: familiarity with product lifecycle management systems, product information management systems, or project management tools • Ability to observe details at close range • Ability to effectively communicate with co-workers, customers, and vendors • Ability to write, type, and use telephone, copier, and computer systems • Must remain stationary 50–75% of the time • Ability to occasionally move boxes weighing up to 25 lbs. with or without accommodations • Ability to communicate and exchange accurate information

🏖️ Benefits

• Diversity, equity & inclusion commitment • Collaborative, inclusive work environment • Fully remote work arrangement

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